Celebrated fashion designer Alia Bastamam finds creative synchronicity with the GWM WEY G9
Cover Celebrated fashion designer Alia Bastamam finds creative synchronicity with the GWM WEY G9
Celebrated fashion designer Alia Bastamam finds creative synchronicity with the GWM WEY G9

Step inside the GWM WEY G9 with celebrated fashion designer Alia Bastamam, where meticulous craftsmanship, tactile luxury, and quiet stillness turn every journey into a private atelier of the mind

Every creation begins with a clear intention. For celebrated fashion designer Alia Bastamam, crafting a new collection goes far beyond simply designing garments; it is about meticulously orchestrating an experience where every texture, material, silhouette, and movement comes together in perfect harmony.

But where does a visionary find the stillness required to conceptualise her next masterpiece? Enter the GWM WEY G9, a vehicle that transcends conventional transportation to become an ‘atelier of the mind’.

Read more: Great Wall Motor showcases sustainable innovation at the Kuala Lumpur International Mobility Show

Above Where does a visionary find the stillness required to conceptualise her next masterpiece? For fashion designer Alia Bastamam, it’s with the GWM WEY G9

Inside the GWM WEY G9, the noise of the outside world gracefully fades away, leaving a private creative sanctuary where refined materials and thoughtful design allow inspiration to take centre stage. The pairing of Alia and the GWM WEY G9 is a seamless narrative of one craftsman appreciating another craftsman’s work.

“As a designer, I know true craftsmanship is never accidental,” she reflects. Alia’s tactile connection with the car is immediate. Her fingertips instinctively explore the premium Nappa leather, the precision stitching, and the elegant wood trim. It is a sensory-led exploration of craftsmanship you can truly see and feel.

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Alia Bastamam inside the GWM WEY G9
Above Alia Bastamam inside the GWM WEY G9
Alia Bastamam inside the GWM WEY G9

Underneath its regal waterfall-inspired front grille and sweeping silhouette, the GWM WEY G9 Hi4 PHEV represents a masterclass in modern luxury mobility. Conceived as an executive seven-seater sanctuary, the MPV pairs GWM’s advanced plug-in hybrid architecture—boasting an effortless 442 PS and 642 Nm of combined torque—with an intelligent all-wheel-drive system capable of sprinting from 0 to 100 km/h in 5.7 seconds while offering over 1,000 km of combined driving range.

See also: Great Wall Motor (GWM) showcases sustainable innovation at the Kuala Lumpur International Mobility Show 2024

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Its formidable power never compromises serenity; double-layer acoustic glass and comprehensive sound insulation ensure a whisper-quiet cabin environment, filtering out ambient city noise.

Inside, the passenger cabin elevates travel to an art form, anchored by second-row Nappa leather Zero Gravity captain’s seats equipped with 10-point massage functionality, an integrated 12.5-litre smart refrigerator with cooling and warming functions, and a 21-speaker cinema-grade audio system with 2,440 watts of peak power.

The result is a seamless synthesis of high-performance engineering and bespoke comfort.

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As the day progresses, the GWM WEY G9 transforms into a vital space for Alia to pause and find clarity within her busy schedule. The cabin’s impressive refinement and insulation keep the bustling city at a distance, complemented by a 21-speaker sound system.

For Alia, the finest ideas emerge when craftsmanship, stillness, and inspiration come together. The GWM WEY G9 is not merely transporting her between destinations; it is the sanctuary where her creativity finds its rhythm, proving that true craftsmanship isn’t only seen, it’s felt.

Credits

Creative Direction: Eke Sumber Omardin
Producer: Rebekah Soh
Videography: Othman Teh, and Izzuddin Zulkainan
Photography: Amru Shakir
Location: Alia Bastamam Showroom and Atelier

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