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Having grown up with a Volvo, Alexandra Cheah recalls the positive memories surrounding the brand as she experiences the Volvo XC40 Recharge Pure Electric
Growing up, Alexandra Cheah (commonly referred to as Alex) delightfully remembers her family car at the time—an older Volvo XC90 SUV model. She has many fond memories with it, as it was essentially the first vehicle she has ever been in.
"I can't pick just one favourite moment in that Volvo. We used to do so much, from blasting music and singing along during drives, which also included my dog in the car, to taking photos and videos of me pretending to drive, or just long road trips," reveals Cheah.
Her mother shares that the SUV was part of their family from the time Cheah was born, it even housed her baby seat, till the family sold it when she was eight-years-old. "I was young but I can still remember it [the Volvo] to this day, my mum even has photos because I insisted on having a photo shoot with the car the day it was sold," she recalls.
Read more: The Volvo For Life campaign takes a look at safety and driving from the psychological perspective
Above Alexandra Cheah relives her memories with Volvo
Volvo Cars Malaysia lets Cheah relive those fond childhood memories when her family is offered to test drive the Volvo XC40 Recharge Pure
Electric for the day.
Cheah, 17, expresses that she'd like to own a Volvo one day, as she believes that the Swedish brand stands for safety and reliability. "I mostly remember feeling safe, whenever we drove around as a family, whether it was to my late grandfather's house which he built by the beach in Dungun, or just random drives with my mum and sister around the neighbourhood," shares the aspiring actress.
"I feel that Volvo's interior is comforting and homey that to its spaciousness," adds Cheah.
It's Electrifying
The Volvo XC40 Recharge Pure Electric is a fully electric premium compact SUV, which was the first fully electric model launched by Volvo Cars based on the XC40 from 2018. The Volvo XC40 Recharge Pure Electric features a 78 kWh battery pack, which provides a range of up to 438km on a single charge, making it suitable for long-distance driving.
Powered by two electric motors, with a total output of 402 horsepower, the Volvo XC40 Recharge Pure Electric accelerates from 0km-100km in under five seconds. It's also an all-wheel drive vehicle, providing excellent traction and stability on the road, which translates to improved safety. This is on top of being equipped with a range of advanced safety features, including adaptive cruise control, lane departure warning, and automatic emergency braking.
The interior of the Volvo XC40 Recharge Pure Electric is spacious and luxurious, with high-quality materials and advanced technology. The car features a 12.3-inch digital driver display and a 9-inch touchscreen infotainment system, which supports Apple CarPlay and Android Auto. It also comes with a range of driver assistance features, such as park assist and a 360-degree camera system, making it easier to park and manoeuvre in tight spaces.
Priced from RM 278,888, the Volvo XC40 Recharge Pure Electric is an impressive electric SUV that offers the perfect blend of luxury, performance, and sustainability. Interested customers may book a test drive at Volvo Cars Malaysia's website.













