The scene at the Temple of Dendur during Diana Vreeland's 10th annual Costume Institute costume exhibit ball at the Metropolitan Museum of Art on December 8, 1981 in New York. Article title: 'Louise meets the Met (Photo: Fairchild Archive/Penske Media via Getty Images)
Cover The early days of the Met Gala: The scene at the Temple of Dendur during Diana Vreeland's 10th annual Costume Institute costume exhibit ball at the Metropolitan Museum of Art on December 8, 1981 in New York. Article title: 'Louise meets the Met (Photo: Fairchild Archive/Penske Media via Getty Images)
The scene at the Temple of Dendur during Diana Vreeland's 10th annual Costume Institute costume exhibit ball at the Metropolitan Museum of Art on December 8, 1981 in New York. Article title: 'Louise meets the Met (Photo: Fairchild Archive/Penske Media via Getty Images)

Inside the Met Gala: how a museum fundraiser became a global stage for fashion, culture and influence

The Met Gala is right at the centre of fashion’s public calendar, combining philanthropy, exhibition-making and global media reach. Established in 1948, it began as a straightforward benefit for the Costume Institute and has since developed into a tightly managed spectacle with international visibility. Each edition of the Met Gala is tied to a museum exhibition, shaping both the guest list and the dress code. High ticket prices fund acquisitions and programming, while the red carpet functions as a controlled showcase of designers, celebrities and cultural narratives.

Over time, the Met Gala has reflected shifts in influence across fashion, entertainment and media. Its evolution from a society dinner to a globally broadcast event aligns with the rise of celebrity culture and digital coverage. Despite its scale, the structure remains consistent: a fundraising dinner anchored to an exhibition, with the Met Gala serving both institutional and promotional aims.

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Story behind the Met Gala

Publicist Eleanor Lambert founded the Met Gala in 1948 to support the Costume Institute, then newly established within the Metropolitan Museum of Art. Early editions were staged at venues such as the Waldorf Astoria and drew New York society alongside figures from the garment industry.

A shift came in 1972 when Diana Vreeland joined as a consultant. She introduced exhibition-led themes and invited cultural figures including Elizabeth Taylor and Andy Warhol, relocating the event to the museum itself. In 1995, Anna Wintour assumed leadership, expanding the scale of the Met Gala through curated guest lists and coordinated media coverage.

Purpose of the Met Gala

The Met Gala functions primarily as a fundraiser for the Costume Institute. Revenue from tickets and tables supports exhibitions, acquisitions and conservation work, making the event a central financial pillar for the department. Each Met Gala aligns with the institute’s annual exhibition, with the dress code designed to interpret the curatorial theme.

The event also operates as a platform for designers and brands. Invitations are selective, often extended to individuals who can amplify the exhibition’s visibility. Under Wintour’s direction, coverage through Vogue ensures sustained global attention, extending the reach of the Met Gala beyond the museum.

First Met Gala details

The first Met Gala took place in December 1948 as a midnight dinner at the Waldorf Astoria. Tickets were priced at $50, and guests attended in formal eveningwear. Lambert promoted it as the “Party of the Year”, though its scale remained relatively contained.

Attendees were drawn largely from New York society and the fashion trade. There was no formal theme, and the emphasis was on fundraising and marking the Costume Institute’s exhibition. This structure established the foundation that later iterations of the Met Gala would expand.

How themes shape the Met Gala

Themes are derived directly from the Costume Institute’s exhibitions, guiding both curatorial framing and red carpet interpretation. Early examples included 1973’s “The World of Balenciaga”, which focused on a single designer. Under Vreeland, themes became more visible to the press, such as 1980’s “The Manchu Dragon”, which examined Qing dynasty dress.

Later exhibitions broadened scope and engagement. “AngloMania” in 2006 explored British fashion, while “Alexander McQueen: Savage Beauty” in 2011 drew significant public attention. More recent themes, including 2021’s “In America: A Lexicon of Fashion”, prompted discussion around identity and representation. The Met Gala uses these themes to align fashion with wider cultural contexts.

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The 2026 Met Gala theme

The 2026 Met Gala centres on the theme “Costume Art”, an exhibition examining the dressed body across the museum’s collections. Scheduled from 10 May 2026 to 10 January 2027 in the Condé M. Nast Galleries, the show pairs garments with works from other disciplines, including painting and sculpture.

The exhibition is organised into sections such as the Naked Body, Aging Body and Pregnant Body, each exploring how clothing interacts with physical form and representation. The dress code, “Fashion is Art”, reflects this curatorial direction. Co-chairs include Beyoncé, Nicole Kidman and Venus Williams, positioning the 2026 Met Gala within the event’s established framework of cultural and institutional alignment.

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Chonx Tibajia is a senior editor at Tatler Asia’s T-Labs team, where she writes widely on lifestyle subjects including beauty, style, entertainment and travel. She has a long career in journalism, including roles as a columnist at The Philippine Star, and is the founder of the creative platform Pineappleversed. Beyond Tatler, her bylines appear in regional lifestyle and business publications, showcasing a broad portfolio that spans beauty trends, travel guides and culture pieces.