Cover Astro Fibre unveils Fabian Loo as its brand ambassador
Astro Fibre unveils Fabian Loo as its brand ambassador
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Fabian Loo, the new face of Astro Fibre, draws parallels between him and the high-speed broadband service
An up-and-coming actor, Fabian Loo was taken by surprise when Astro Fibre first approached him to ask if he’d like to be the brand ambassador for the media conglomerate’s latest internet solution.
“I was shocked at first, but in a good way,” he explains. “I’ve been acting [for a while now], but I think it was One Cent Thief which made me more recognised. As of now, I’m still pleasantly surprised by the response from people,” adds the down-to-earth actor, who has been in the entertainment industry for a decade.
Loo started off his acting career doing television commercials, to help fund himself during his tertiary education. “Then thanks to the rapport I’ve built with certain casting directors, I got introduced to the world of theatre, which is where I got to really connect with my audience and learnt more about character building,” says the psychology major who is always intrigued by why people behave (or act) the way they do—and partly the reason he has a passion for and got into acting in the first place.
From theatre, he moved on to television series and movies; he mentions that the film Fly by Night was a pivotal part of his career. And after all the blood, sweat and tears poured into his craft, he believes he is now getting recognition for it, with major brands like Astro approaching him to help market their products and services.
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Above Fabian Loo is the new face for Astro Fibre
“This isn’t just a random partnership. I relate with the product itself so I have no qualms representing Astro Fibre. After all, I rely on the internet and I’ve also realised that there are certain similarities between the brand and myself,” Loo says.
“The fact that both Astro Fibre and I are in the branding developmental stages is what struck me at first. We’re both (relatively) new and rising brands in the market, and we’re hoping to help develop and expand each other’s reach through the collaboration.
“Next, when it comes to acting and the internet, performance is key—that’s what keeps the crowd entertained, which is technically both our jobs,” he says.
Above Loo has showcased his talent in various films, series, and
stage performances.
Loo has showcased his talent in various films, series, and stage performances.
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Both the actor and Astro as a whole demonstrate versatility and cater to diverse audiences. Loo has showcased his talent in various films, series, and
stage performances. Apart from starring in the highly acclaimed local hit Paskal, he’s made notable appearances in Chinese medium features including the award-winning Hungry Ghost Diner. He has also taken on English-speaking roles across various genres in film and TV.
Astro Fibre, on the other hand, allows customers the flexibility to personalise which channels they want to subscribe to, with additional discounts based on their preferred packages and internet bandwidth. With access to Astro’s own content and its streaming partners, it caters to a wide range of audience demographics.
Like many others, Loo shares a common pet peeve of waiting for videos to buffer. He explains, “I enjoy speed but I also prioritise safety. That’s why, as much as I like fast cars and motorbikes, I personally own a Proton X50. Likewise, Astro Fibre is fast and stable in terms of internet connectivity.”
Above Fabian Loo is part of Astro Fibre's #WiFiKencang campaign
Above In today’s world, Loo says that all he would need now is a smart device and reliable internet connection if he ever finds himself stuck in a tricky situation
Fabian Loo is part of Astro Fibre's #WiFiKencang campaign
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The Astro Fibre ambassador reflects on how far we’ve advanced in terms of technology—do you recall the days of dial-up internet? In today’s world, Loo says that all he would need now is a smart device and reliable internet connection if he ever finds himself stuck in a situation or location where he requires assistance.
He expresses gratitude for all that’s happened in his career, from the opportunities he has received to this recent collaboration with Astro Malaysia. “While I’m glad, I still feel slightly overwhelmed by the entire situation. I’m more than willing to collaborate with any party that is interested in working with me. I’m truly thankful for all the blessings that have come my way thus far. I’m also happy to be able to share my successes with others, be it fans, the general public, and of course, the brands I work with. And I’ll definitely contribute all I can to those I work with,” he states.
Fans of the actor can look forward to seeing Loo in Astro Fibre’s latest #WiFiKencang ad campaigns.
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If tall, dark and handsome is what you're looking for, Aaron Pereira ticks two out of three. This fine chocolate man (that is, a connoisseur of fine chocolate), enjoys the theatre, futsal, real-life conversations and of course, the English language. He believes that language should first be used to express, but the business of a sub-editor is to impress.
Check out his Instagram @aaronlpereira.
