Cover Gen Z is shaking things up in the world of love and dating (Photo: courtesy of IMDB)

Ahead of Valentine’s Day, Tatler dives into the 2025 dating scene where Gen Z is transforming the world of romance with trends and love languages like situationships, breadcrumbing and more

Welcome to 2025, where dating is all fun and games—if you know how to play. Gen Z has been shaking things up in the world of love with their interest in platonic relationships, affinity to the digital space and more. As a result, the romance arena has been buzzing with delightful surprises and not-so-charming trends—from the blink-and-you-miss-it nanoship to the non-committal situationship—all thanks to a whirlwind of cultural shifts and tech wizardry.

Ahead of Valentine’s Day, Tatler revisits all the new love languages and dating trends that Gen Z has made popular in recent years.  

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Situationship

If you can’t answer the “what are we?” question, then you’re probably in a “situationship”.

A situationship is an informal romantic relationship that lacks clear labels or commitments. It typically involves emotional intimacy and physical connection but without the defined roles of traditional dating. This ambiguity might lead to confusion and mixed feelings for those involved.

One classic exmaple of situationship is the early stages of the relationship between Ross and Rachel in the popular ’90s TV show Friends. Through several seasons, the show depicts them as navigating their feelings for each other without fully committing, leading to ups and downs and ongoing uncertainty.

Breadcrumbing

No bakery involved here: “breadcrumbing” is a dating trend where one person can be thought to lead the other on by offering sporadic yet minimal attention or small gestures. This behaviour creates false hope and keeps the other person engaged without genuine commitment or intention for a real relationship.

Essentially, it’s a way to keep someone interested while avoiding deeper emotional investment—a bit like Chuck Bass and Blair Waldorf in Gossip Girl, where Bass frequently leads Waldorf on with unpredictable romantic gestures and flirty encounters while also pulling away, creating a cycle of emotional highs and lows that exemplifies breadcrumbing.

Nanoship

Newly coined in 2025, the term “nanoship” is used to describe an incredibly brief romantic or sexual connection. These encounters might involve intense chemistry but lack any depth and emotional investment. Nanoships are typically fleeting and might occur in casual or social contexts.

Picture meeting someone at a party, chatting for just five minutes—and then never crossing paths again. Or consider exchanging a charming smile with a stranger on the subway, never to see them again. That’s a nanoship—a brief, sweet, low-stakes encounter that gives you a momentary sense that perhaps the world isn’t entirely bleak. 

Relying on compatibility tools, from astrology to personality tests

Do you ask your romantic interest for their star sign, whether they have an INFJ or ESTP personality, or what are their love languages, before a date? Well, Gen Z is certainly increasingly doing so. Indeed, in season 4 of the hit South Korean reality show Singles Inferno, some of the participants were shown asking their potential romantic partners about their personality type. 

From astrological apps to 16-personality tests, compatibility tools have become increasingly accessible, and people looking to date are certainly using them more. In 2019, dating platform Bumble added zodiac badges for its members, allowing people to list their sun sign directly on their profile—and it turned out to be their most commonly used filter globally, according to the app’s official platform. More recently, a survey by researchers at academic aid platform EduBirdie found that astrology plays a “significant role” in dating for 45 per cent of young people, with 31 per cent admitting they wouldn’t date someone with an incompatible star sign and 21 per cent having been dumped due to the zodiac. 

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Loud looking

“Loud looking” is a dating trend where individuals take a bold and assertive approach to dating, where they actively seek out partners in public spaces, making their intentions clear rather than waiting for connections to happen organically. In other words, it’s about being open about one’s desires and preferences in a more extravagant or attention-grabbing manner. 

It’s like in Bridget Jones’s Diary (2001), where Bridget embodies the “loud looking” trend by proactively seeking out love, often in humorous and bold ways. Her candidness and willingness to express her romantic desires make her intentions apparent, drawing attention to her dating life.

AI partners

With artificial intelligence developing quickly, young generations have been engaging more with virtual partners designed to simulate romantic relationships. These AI relationships often provide emotional support and companionship without the complexities of human interactions.

As technology advances, many find these interactions appealing for their convenience and customisation, but it also sheds light about the evolving nature of love and companionship in an increasingly digital world.

Platonic romances

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Above ‘Harry Potter and the Prisoner of Azkaban’ (photo: IMDB)

Nothing new here, but Gen Z are making this dating trend fashionable again. 

“Platonic romances” refer to deep, affectionate relationships between individuals that do not include sexual or romantic involvement, yet are emotionally intimate and supportive. These relationships focus on companionship, mutual respect and genuine care, often blurring the lines between friendship and romantic feelings. Platonic romances can demonstrate that profound connections don’t always have to lead to traditional romantic outcomes, emphasising the value of emotional bonds.

Just take a look at Joey Tribbiani and Phoebe Buffay in Friends or Harry Potter and Hermione Granger in the Harry Potter series to realise that love doesn’t have to be about midnight kisses and gazing into the sunset together.

You might also like: Celebrate platonic love with these 9 shows and movies

Boy sober, girl sober

If this list made you tired, it might be time for you to go boy or girl sober. 

“Boy sober” is a commitment to abstain from dating and sexual relationships as a form of self-care, allowing individuals to reclaim their time and energy. This movement centres on prioritising personal growth and autonomy, empowering people to focus on meaningful pursuits outside of romantic entanglements.

While initially aimed at cisgender women, it is inclusive of all genders and sexual orientations. Popularised by comedian Hope Woodard, who embarked on a year without sex or dating in 2024, “boy sober” has evolved into a popular social media trend around that time, particularly among Gen Z on platforms like TikTok.

Soft launching

Tatler Asia
Above ‘Soft launching’ is when individuals hint at a new relationship on social media without fully revealing their partner’s identity (Photo: Instagram / @hannahg11)

If you haven’t done it, you have witnessed it. You’re on Instagram, and someone posted a story of a cosy picture of a dinner set-up with two plates but only showed one person’s hand, captioning it with something like “Amazing night!” without explicitly mentioning or tagging the other person. 

“Soft launching” refers to the trend where individuals hint at a new relationship on social media without fully revealing their partner’s identity. It often includes posting ambiguous photos, sharing experiences together without tagging the partner or using subtle captions. This method is particularly popular among younger generations who value privacy and the excitement of revealing their relationship gradually.

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Salomé Grouard
Digital Editor, Hong Kong, Tatler Hong Kong
Tatler Asia

Salomé Grouard was Digital Editor and Front & Female Content Lead at Tatler Hong Kong. Primarily focused on managing Tatler Hong Kong’s digital platform and content, she also covers gender equality, the music scene and sports through interviews with industry leaders, experts and trendsetters. 

Interview highlights include renowned conservationist Dr Jane Goodall, Korean actor Park Seo Jun, singer Jorja Smith, Chinese TV host Yue-Sai Kan, YouTuber Kimono Mom, Japanese rapper Awich, and Brazilian jiu-jitsu fighter Mikey Musumeci.

She has also produced stories on revolutionising sexual wellness in Asia, activism within the surfing community, Asian trans musicians reclaiming their narratives through music and looked at the toxicity of gym culture through the lens of the plus-size community. She also covers music festivals, such as Hong Kong’s Clockenflap and Bali’s Suara