Jason Saft of Staged to Sell Home combines royal history with modern luxury in this grand neo-Renaissance duplex
Located directly across from New York City’s iconic Central Park, this apartment building was originally designed by architect George Pelham Jr as his personal residence in 1925.
Its ultra-coveted Fifth Avenue address initially drew the attention of Jason Saft, founder of Staged to Sell Home. However, the property’s royal provenance elevated the status of the project to something extraordinary.
Read more: 9 striking homes in the Big Apple that manifest a New York state of mind
“The home was most recently owned by the late Prince Alexander Nikitich Romanoff of Russia—the great-nephew of the last Russian Czar, and his wife, the late Princess Maria Romanoff,” Saft recalls. “I immediately fell in love with the space; I’ve never seen anything quite like this as a private residence in an apartment building, and I gave this project my all.”

Above The double-height foyer entrance underneath a brass-etched ceiling

Above The Art Nouveau balustrades complement the marble checkered floor

Above One of the two original formal tables in the foyer honours the home’s rich past
Sprawling over 4,000 sq ft, the grand neo-Renaissance duplex welcomes with majestic, open arms at the foyer entrance that exudes “a sense of purity and softness,” with polished green and white marble checkered floor underneath a brass-etched ceiling.
This sense of grandeur persists throughout the entertaining spaces on the main level, comprising the living room, dining room and kitchen.
See also: 6 iconic buildings along NYC’s Fifth Avenue
“I was very conscious of the formality of the space and how it was utilised historically for grand entertaining,” Saft says. “I wanted to retain that sense of joyousness while also trying to appeal to a new audience that wants to work with the stunning existing details at every turn.”
After undertaking the apartment’s first complete repainting in decades, using a neutral palette, Saft furnished the entertaining rooms with pieces from his own collection, ranging from 18th-century antiques to custom-commissioned modern pieces.

Above One of the original antique Italian gilt mirrors in the living room

Above A Babylon marble coffee table for an aesthetic shift into modernity
“It was clear the previous owners had a clear vision and point of view [in styling], and the initial idea was to try to blend some of the historic furnishings back into the space while giving it an aesthetic shift into modernity,” he elaborates.
“[Throughout the process], I was consciously preserving, respecting and honouring the past, while moving firmly into the present through select art, accessories, furnishings and lighting,” he continues.
Don’t miss: Home tour: An updated Neo-Italian Renaissance townhouse in Brooklyn with green accents
While many things ended up going to auction, he had a few original pieces to work with, such as a stunning pair of antique Italian gilt mirrors in the living room, and the formal tables in the grand double-height foyer.
In infusing modernity into the rooms, Saft also sourced art pieces from his available inventory, as well as commissions from some of his favourite artists, such as Josh Young, Louis Venturelli, Ron Giusti, Artstar and his go-to source for vintage art, Gillian Bryce Gallery.
Read more: Inside Chee Soon & Fitzgerald: A little shop of treasures in Redfern, Sydney

Above The primary bedroom drew inspiration from interior designer Athena Calderone

Above The Ruins lamp and Honore nightstands designed by Calderone

Above Natural light highlights the intrinsic opulence of the ornate mouldings
Upon ascending the staircase with intricate Art Nouveau balustrades, the shift toward more vibrant design choices is evident throughout the four bedrooms and three bathrooms with additional storage spaces.
In these private quarters, Saft celebrates the contemporary design scene, starting with the primary bedroom that drew inspiration from Athena Calderone, a celebrated interior designer deemed as “the modern girl’s Martha Stewart’ by New York Times’ T Magazine.
See also: Home tour: An interior designer’s Parisian chic makeover of her New York home
“I love her mix of materiality and constant sourcing of really special vintage finds meshing with traditional design elements and architecture,” Saft praises the founder of the award-winning lifestyle platform EyeSwoon.

Above The King-inspired room is more casual and softer to the touch

Above The Travertine lamp designed by Colin King for West Elm
While it is hard for him to pick a favourite room in the richly detailed home, Saft formed an instantaneous affinity towards the intrinsic opulence of the ornate mouldings in the primary suite.
“Oddly enough, it is one of the rooms that does not face Central Park, but what it lacks in views, it makes up for in an ethereal quality that utterly captivated me,” Saft illustrates. “The intricate mouldings and the way the north-facing light hits the space is just captivating.”
Don’t miss: 5 ways to create a luxurious bedroom that promotes uninterrupted sleep
Meanwhile, for the secondary bedroom facing the urban park, Saft turns toward his styling hero Colin King, founder of the eponymous New York-based multi-disciplinary design studio.
“Athena’s room has a very structured elegance to it while Colin’s is a bit more casual and softer to the touch,” Saft details. “Looking to our design heroes to inspire, not plagiarise, we studied their work and pulled out inspiration from their own images by incorporating pieces created by both.”

Above The India yellow bedroom is a tribute to the former resident, Princess Maria

Above A celebration of the princess’ love of interiors, fashion and hosting parties

Above The princess’ costume jewellery serves as a foundation to the room’s colour scheme
The bedroom finished in India yellow is a personal tribute to the Sicilian princess that used to reside in the home. A prominent figure in New York society, Princess Maria was known for her love of interiors, fashion and hosting parties, as well as her costume jewellery collection that was all the rage in the 1970s and 1980s.
“I saw hundreds of photos of her, and what vivacious woman she was; I wanted to translate that feeling into the design scheme of the room,” Saft says. “While working on the home, I uncovered some of her vibrant jewellery pieces and I used the gold colour in her creations as the foundation for this room.”
Read more: Home tour: A tranquil retreat with breathtaking views of Hudson Valley, New York

Above The adjacent sitting den, inspired by fashion designer and stylist Jenna Chused

Above The deep brinjal hue provides a sense of richness to the room

Above A formal yet relaxed counterpoint to the home’s lighter spaces
The adjacent sitting den awash in a deep brinjal provides a sophisticated contrast in hue to the resplendent room. Inspired by fashion designer and stylist Jenna Chused of the Brooklyn-based design studio Chused & Co, the rich and moody tone of the space offers a formal yet relaxed counterpoint to the home’s lighter spaces.
“I always go back to this idea of jewels and jewel tones as a nod to the Princess, and I love the way the gold and purple work together and infuse the space with a sense of richness,” Saft concludes.
NOW READ
12 stunning Canadian homes that make the best of their dramatic natural surroundings
Valentine’s Day 2025: 7 of the world’s prettiest pink buildings
Credits
Photography: Shannon Dupre, Hayley Ellen Day and Francisco Rosario










