Cover The Gold House in Bangkok features a gold-hewn façade of intricate mosaic work by local Thai artisans
The Gold House in Bangkok features a gold-hewn façade of intricate mosaic work by local Thai artisans
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The unprecedented Dior Gold House in Bangkok invites visitors to a bewitching immersion in a reinvented “kingdom of dreams”
Just in time for Christmas, Dior has unveiled a touch of gold in the heart of Bangkok’s Ploenchit district with the Dior Gold House, a new concept store that transcends traditional retail, merging cultures and savoir-faire.
Spanning approximately 1,000 sqm amidst paradisiacal gardens where a profusion of botanical references flourish, the space pays homage to Dior’s legacy with a façade that echoes the fashion house’s historic Parisian townhouse at 30 Avenue Montaigne, where Monsieur Dior founded his Maison in 1946.
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The Dior Gold House, a touch of gold in the heart of Bangkok’s Ploenchit district
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Above Set amidst paradisiacal urban gardens with flourishing botanicals
Above The intricate mosaic work by local Thai artisans upon the façade
Set amidst paradisiacal urban gardens with flourishing botanicals
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The entire structure is adorned in gold–Dior’s eternal design code–created through intricate mosaic work by local Thai artisans, an embodiment of the dialogues woven with the plural heritage of this captivating country.
See also: Revisiting traditional gold recycling practices in Asia
A refined blend of ultra-contemporary design and natural materials
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The interior is a refined blend of ultra-contemporary design and natural materials like bamboo, wood, and raffia, punctuated by iconic Dior symbols, such as the toile de Jouy (cloth from Jouy) and the essential Plan de Paris print.
Inside, the boutique showcases Dior’s diverse collections–from Maria Grazia Chiuri’s ready-to-wear to Kim Jones’ menswear, alongside accessories, jewellery, and Dior Maison lines.
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Eggarat Wongcharit's Nirvana D’Oro chairs feature traditional mirror mosaic techniques
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Above Each one is inspired by the image of a flower blooming gracefully
Above The beauty hidden in every single stage that shapes in filigree
Each one is inspired by the image of a flower blooming gracefully
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Further strengthening the sublime dialogue between French luxury and Thai craftsmanship, the Dior Gold House is adorned with installations and artworks by nine remarkable Thai artists, each bringing a unique perspective to the space.
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These include Saran Yen Panya’s reinterpretation of the city’s iconic tuk-tuk, and Wishulada Panthanuvong’s thought-provoking sculptures exploring environmental vulnerability–both on display on the verdant grounds of the Gold House.
Meanwhile, in the concept store, Eggarat Wongcharit's Nirvana D’Oro chairs feature traditional mirror mosaic techniques; while Savin Saima of Vassana have crafted an intricate series of Lady Dior bags from bamboo, each one inspired by the image of a flower blooming gracefully, evoking in filigree the uniqueness of human life.
Above Café Dior is set within a bamboo installation by Korakot Aromdee that brings flora and fauna to life
Café Dior is set within a bamboo installation by Korakot Aromdee that brings flora and fauna to life
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Finally, Café Dior by Argentine chef Mauro Colagreco–of the three-Michelin-starred restaurant Mirazur–offers a delicate pause suffused with delectable elegance, set within a bamboo installation by Korakot Aromdee that brings flora and fauna to life.
Colagreco’s menu is a poetic interpretation of nature and Dior’s heritage, featuring innovative desserts that blend French and Thai flavours.
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Credits
Photography: Goose Studio
Topics
Celeste Goh is a senior writer covering architecture and design. Based in Malaysia, she reports on emerging architectural and home design trends, as well as insights by local and international architects and interior designers.
Previously, she covered men’s lifestyle, fashion, music and entertainment.
