YG Entertainment, home to a legion of successful K-pop giants such as Big Bang, Blackpink, Winner and Ikon as well as actors the likes of Cha Seung-won and Lee Sung-kyung, has recently unveiled the completed design of their new headquarters in Seoul’s Mapo district.
Designed by Dutch architectural practice UNStudio, the building has been eight years in the making. Construction first began in 2017, and was completed last year. The nine-storey building, with five additional floors underground, is located right beside the company’s previous headquarters.
An internal bridge is designed to link the new headquarters to the existing well-known YG Building, which will continue to function as a multifunctional practice and performance space for the artistes.
The design team, led by principal architect and UNStudio co-founder Ben van Berkel, was inspired by the company’s impact in the Korean music industry. The building’s futuristic facade was designed as a protective shell that resembles an "urban speaker". Glass and aluminium panels curve around the building, while BIPV (building-integrated photovoltaics) solar cells are integrated in the south-facing facade and on the roof to serve as a source of electrical power.
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