Cover David Geffen Theatre at The Academy Museum of Motion Pictures

Supported by its founding partner Rolex, the newly minted museum is the first of its kind to be dedicated to all things film and filmmaking

The first and largest of its kind to be solely devoted to the history, science and cultural influences of filmmaking, The Academy Museum of Motion Pictures opened its doors in Los Angeles last month—marking a major milestone in cinema history.

With the launch of the pioneering institution supported by the luxury watch brand Rolex, the partnership cements the brand's long-standing association with the world of film, where it showcases its continuous pursuit and promotion of excellence, its commitment to the art of filmmaking, the preservation of cinema and the transmission of knowledge and skills to future generations.

Designed by Pritzker Prize-winning architect Renzo Piano, this hub for film lovers has 50,000 square feet (about 4,650 square metres) of galleries, two theatres—which includes a 1,000-seat auditorium—an education studio and beautiful public spaces.

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By conflating the past, present and future of motion pictures through the architectural aspects of the design of the building in its entirety, the museum aims to advance people’s understanding of cinema through exhibitions, screenings, programmes and collections.

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The museum honours the works and accomplishments of stars like Barbra Streisand through the permanent installation of her namesake bridge and film studio executive David Geffen via his namesake theatre, and also aims to create an inclusive, relatable and educational space for the exchange of moviemaking knowledge and the history behind it by building on the public’s experience of films over the eras.

One way the museum accomplishes this is through the Rolex Gallery—a permanent, multi-room experience on the third floor of the museum. An experiential and sensory space, it features a segment called “Stories of Cinema”, where it highlights various special installations that reveal the many aspects of moviemaking – technology, artists, history and social impact – through a variety of diverse and engaging voices that convey the magic of this art form.

The legendary Cosmograph Daytona, owned by actor and motor racing enthusiast Paul Newman, is also on display in the museum.

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United by a commitment to excellence, a sense of history and a mission to preserve and celebrate the creation of extraordinary works, the two organisations seek to further perpetuate their love for the cinema and creating masterpieces, and the Academy Museum of Motion Pictures is an apposite reflection of their passion for film and their desire to spread it to the masses.

“There’s a natural fit between Rolex, Academy of Motion Picture Arts and Sciences (AMPAS), the museum and the world of cinema. We are united in our common search for excellence, in always pushing the limits, reinventing our industries and being a source of inspiration for people and society,” said Arnaud Boetsch, Rolex Director of Communication & Image.


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