Inspired by the scenic Vallée de Joux, Bjarke Ingels Group (BIG) has designed a striking new hotel for Audemars Piguet in Switzerland’s watchmaking heartland
Audemars Piguet continues its collaboration with Bjarke Ingels Group (BIG) with the luxury watch manufacturer’s first foray into hospitality through the newly opened Hôtel des Horlogers in Switzerland’s Vallée de Joux.
BIG, an international studio known for avant-garde architecture led by the iconoclastic Bjarke Ingels (who had a Netflix episode of Abstract: The Art of Design dedicated to his work), broke new ground with the Audemars Piguet Museum completed in 2020.
A bold double spiral building with a green roof and facade of curved glass walls, the disruptive building inspired by a watch’s hairspring contains a museum, workshop, and archive while embodying the brand's bold characteristics.
Adding another bold intervention to this bucolic area steeped in watchmaking tradition, BIG designed a hotel comprised of five zigzagging volumes featuring layers of long ramps, originally for guests to ski down from; Ingels, after all, was the man behind CopenHill, a waste-to-energy power plant topped with an artificial ski slope in Copenhagen.
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