Cover From trending reels to viral moments, the most followed social media influencers from the Gen.T Leaders of Tomorrow 2024 are redefining digital fame and inspiring millions (Photo: Getty Images)
From trending reels to viral moments, the most followed social media influencers from the Gen.T Leaders of Tomorrow 2024 are redefining digital fame and inspiring millions (Photo: Getty Images)
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Who are the current stars on the internet using their platform and voice to spread knowledge and positivity and inspire change? From TikTok musicians to YouTubers, these are the young voices to follow now
In the constantly evolving landscape of digital communication, social media has emerged as a powerful force reshaping how we connect, share and influence one another. Platforms such as Instagram, TikTok and YouTube are not just tools for personal expression but pivotal platforms for cultural and social discourse.
With the launch of our annual flagship list, the Tatler Gen.T Leaders of Tomorrow 2024, we celebrate promising individuals from around Asia who have not only excelled in their respective industries but wield their influence to inspire, educate and take action. Several, in particular, have harnessed the power of social media to become key voices on and advocates of issues that resonate with them.
In a world where online presence can shape real-world outcomes, here are some of the 2024 Gen.T Leaders of Tomorrow with the largest social followings to know.
Read more: Gen.T Leaders of Tomorrow 2024: Meet the industry veterans who helped to select them
Belle Sisoski
Above Belle Sisoski is a Malaysian DJ, producer, singer, songwriter and multi-instrumentalist known for her unique one-woman show (Photo: Fady Younis)
Belle Sisoski is a Malaysian DJ, producer, singer, songwriter and multi-instrumentalist known for her unique one-woman show (Photo: Fady Younis)
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The unlikely combination of traditional instruments with EDM propelled Malaysian DJ, producer, singer, songwriter and multi-instrumentalist Belle Sisoski to widespread acclaim. Belle’s upcoming concept album uses cinematic elements, EDM and traditional instruments to recreate the sounds of earth, wind, fire and water—imploring us to protect the Earth and recognise the unique sounds of ethnic Southeast Asian instruments.
Instagram: Over 1.1 million followers
TikTok: Over 1.2 million followers
YouTube: Over 970,000 followers
Stephanie Hui
Above Beauty content creator and influencer Stephanie Hui has captivated millions with her fashion and beauty tips (Photo: Zed Lee)
Beauty content creator and influencer Stephanie Hui has captivated millions with her fashion and beauty tips (Photo: Zed Lee)
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Stephanie Hui started posting fashion and beauty content on TikTok and Instagram while trying to break into the film industry, but it soon became so popular that she gave up her day job. She now has more than 3 million followers, and a portfolio of partnerships with luxury brands including Chanel, Glossier and Tory Burch. She was also featured in a Samsung commercial.
Instagram: Over 1.4 million followers
TikTok: Over 2.1 million followers
Read more: How Charlotte Cho of Soko Glam and Then I Met You brought K-beauty to the world
Juri Imao
Above Juri Imao, also known as Jujumao, is a popular food content creator known for his cooking reels (Photo: Wesley Villarica)
Juri Imao, also known as Jujumao, is a popular food content creator known for his cooking reels (Photo: Wesley Villarica)
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The grandson of Filipino National Artist for Visual Arts Abdulmari Imao, Juri Imao has carved a niche of his own. He has made it big as a food influencer under the name Jujumao, amassing more than 4.5 million followers across various platforms with short-form local and international recipe videos. The former commis chef and real estate agent has collaborated with epicures such as James Beard Award winner Erwan Heussaff and content creators such as Bayashi and Eggtoker. In the pipeline is a food stall franchise and a restaurant pop-up to showcase his take on Filipino food.
Instagram: Over 1.1 million followers
TikTok: Over 2.6 million followers
YouTube: Over 680,000 followers
Haven
Above Singaporean pop artist Haven is known for her impressive vocals and inspiring music (Photo: Darren Gabriel Leow)
Singaporean pop artist Haven is known for her impressive vocals and inspiring music (Photo: Darren Gabriel Leow)
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Singaporean singer Haven, whose birth name is Teo Cher Win, broke onto the music scene as a teenager through TikTok, where she has over a million followers to date. She has used her platform to propel her music to ever greater popularity, signing with Wild Group in 2022 and the following year releasing her debut single for the label, Future Somebody. Her second single, No Hard Feelings, has been streamed over six million times.
Instagram: Over 320,000 followers
TikTok: 1.2 million followers
Read more: Vietnamese American rapper Spence Lee on bridging cultures through music
Sho Dewan
Above Sho Dewan is the CEO and founder of Workhap, a Hong Kong career coaching company that helps individuals to land their dream jobs (Photo: Zed Lee)
Sho Dewan is the CEO and founder of Workhap, a Hong Kong career coaching company that helps individuals to land their dream jobs (Photo: Zed Lee)
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A content creator first and a coach second, Sho Dewan has racked up a social media following in the millions with Workhap—a portmanteau of “work” and “happy”—focusing on how to take ownership of your career. Since founding the company in 2019, he has coached thousands of clients worldwide in landing their dream jobs. The company has also partnered with LinkedIn Learning to develop courses.
Instagram: Over 1 million followers
TikTok: Over 670,000 followers
YouTube: Over 13,400 followers
Abigail Marquez
Above Abigail Marquez, also known as the "Lumpia Queen," delights her followers with her innovative and delicious food content (Photo: Wesley Villarica)
Abigail Marquez, also known as the "Lumpia Queen," delights her followers with her innovative and delicious food content (Photo: Wesley Villarica)
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Filipino food content creator Abigail Marquez started posting recipes and reviews from her home in 2022. By the following year, she had been awarded the title of TikTok Philippines Foodie of the Year. She has collaborated with food personalities Chef Tatung and James Beard Award winner Erwan Heussaff, as well as fast food giant Jollibee.
Instagram: Over 1.1 million followers
TikTok: Over 3.4 million followers
YouTube: Over 1 million followers
Read more: Food influencer Jeeca Uy on listening to her body and eating intuitively
Eleanor Lee
Above Actress and singer Eleanor Lee has starred in various Chinese dramas and films, showcasing her versatile acting skills (Photo: Eleanor Lee)
Actress and singer Eleanor Lee has starred in various Chinese dramas and films, showcasing her versatile acting skills (Photo: Eleanor Lee)
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Taipei-born, Singapore-raised, China-based Eleanor Lee had her acting breakthrough in 2015 with a role in a viral Chinese Apple commercial. Since then, she has starred in shows such as The Big Boss, Overseas Security Officer and Fake Princess. In 2024, she stars in a new drama series alongside Wallace Huo, Zhu Zhu and Fei Qiming, and has become a brand ambassador for Singapore’s Goldheart Jewelry.
Instagram: Over 545,000 followers
Weibo: Over 900,000 followers
Darisa Karnpoj
Above Darisa Karnpoj made her name as an actor, starring in Thai TV series including ‘The Debut’ in 2021 and ‘10 Years Ticket’ (Photo: Worapon Teerawatvijit)
Darisa Karnpoj made her name as an actor, starring in Thai TV series including ‘The Debut’ in 2021 and ‘10 Years Ticket’ (Photo: Worapon Teerawatvijit)
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Thai artist Darisa Karnpoj, also known by her moniker Riety Pahn, made her name as an actor, starring in TV series including The Debut in 2021 and 10 Years Ticket which aired in 2022. She has become a leading YouTuber, with a channel that ranks in the top ten in Southeast Asia. Her clients have included brands such as Disney and L’Oréal, and musical megastars BTS.
Instagram: Over 360,000 followers
YouTube: Over 720,000 followers
Pramote Pathan
Above Pramote Pathan has become perhaps best known for his highly successful YouTube channel, Khotkool, which has amassed more than 3 million followers (Photo: Worapon Teerawatvijit)
Pramote Pathan has become perhaps best known for his highly successful YouTube channel, Khotkool, which has amassed more than 3 million followers (Photo: Worapon Teerawatvijit)
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A singer, DJ, actor and TV host, Pramote Pathan has become perhaps best known for his highly successful YouTube channel, Khotkool, which has amassed more than 3 million followers. Its impact has been so widespread that Thai media giant Workpoint Entertainment has acquired a 49 percent stake in the channel.
Instagram: Over 1.4 million followers
TikTok: Over 75,000 followers
Read more: Tech legends Steve Chen and Patrick Grove on regrets, survival and founder-market fit
Chen An
Above Taiwanese Chen An uses her minimalist designs combine strength and softness, aiming to let women express confidence and independence
Taiwanese Chen An uses her minimalist designs combine strength and softness, aiming to let women express confidence and independence
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Chen An, aka Goddess An, founded the Taiwanese apparel brand Studio Doe in 2012. Her minimalist designs combine strength and softness, aiming to let women express confidence and independence. In 2023, Studio Doe debuted its premium line MN Curated by Doe, and held a pop-up at Tokyo’s Isetan Shinjuku.
Instagram: Over 240,000 followers
