Cover Headline Asia's Joseph Huang, Cherubic Ventures' Matt Cheng, Vertex Ventures' Joshua Agusta and Innovate 360's John Cheng

Early-stage investors from Indonesia, Singapore and Taiwan share industry insights and advice on how startup founders can accelerate their business growth this year

The past few years have been challenging for businesses, and this trend is set to continue in 2023. Businesses will have to contend with the after-effects of the pandemic as well as economic instability and rapid advancement of technology. 

So how can business owners who are looking to raise new funds navigate the headwinds and what are the key industry trends they should look out for this year? 

Four venture capitalists from Taiwan, Singapore and Indonesia weigh in with their insights and advice. 

Read more: A startup founder’s guide to fundraising in 2023

Joseph Huang

Tatler Asia
Joseph Huang
Above Joseph Huang is a partner at Headline Asia, where he focuses on investments in the media, commerce, fintech and SaaS sectors

Partner, Headline Asia

According to Joseph Huang, the sectors to pay attention to this year are e-commerce, fintech and health tech, as the demand for services around online shopping, financial inclusion and healthcare solutions grow in this part of the world. But he sees the biggest area of growth will be in artificial intelligence (AI) and cites ChatGPT's recent rise to the forefront as an example. “Open AI’s ChatGPT has demonstrated its potential to revolutionise the region's fintech industry, affecting retail, trading, government and education.”

As advice for startup founders who plan to raise funds this year, Huang says they must demonstrate the potential for their startups to produce a return on investment even during economic uncertainty. He also suggests startups consider consolidation and aggregation strategies in developing countries to increase liquidity and access to larger IPO markets, which can help them to access funds and expand their business even if there is a recession.

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Matt Cheng

Tatler Asia
Matt Cheng
Above Cherubic Ventures' Matt Cheng founded the VC firm to support founders and share his entrepreneurial passion

Founder and managing partner, Cherubic Ventures

Matt Cheng expects generative AI, sustainable technologies and the convergence of physical and digital worlds to impact the startup space significantly this year.

Generative AI, categorised as AI algorithms that generate new outputs based on the training data, is set to revolutionise how companies operate. Cheng believes startups and entrepreneurs must explore its potential applications and benefits. Meanwhile, sustainable technologies that drastically reduce environmental and ecological risks are becoming increasingly attractive to investors. He anticipates the global market for sustainable technologies to grow significantly in the coming years.

“Lastly, the convergence of technologies such as 5G networks, augmented reality (AR) and virtual reality (VR) blurs the boundary between the physical and digital worlds. This creates new opportunities for companies to engage with customers and optimise their operations,” Cheng said.

He adds that startups should focus on developing competitiveness and adapting to a recession to gain market share and capitalise on the recovery. Spotting opportunities in a bear market can lead to success in a bull market. “In 2023 and beyond, leaders and founders should use new technologies ethically and responsibly to maximise their positive impacts and minimise any negative consequences.”

Read more: The former fashion designer who started a period care business

Joshua Agusta

Tatler Asia
Joshua Agusta
Above Joshua Agusta is an executive director at Vertex Ventures Vertex Ventures Southeast Asia & India

Executive director, Vertex Ventures

Based in Indonesia, Joshua Agusta predicts that electric vehicles (EV), digital payments and e-commerce will be areas for the local market to watch this year.

Indonesia, the world's largest nickel producer, has the potential to become a leader in EV manufacturing, which explains why the local government has forged deals with EV automakers such as BYD Group and Tesla. The nation's goal is to have 2.5 million EV users in the country by 2025.

In fintech, particularly in the digital payments segment, things are really heating up. Agusta believes that there are opportunities available, especially in the areas of Earned Wage Access, Buy Now Pay Later, and Save Now Buy Later propositions. “Companies like Fairbanc and Manuva for example are making some interesting preposition for financial institutions to be able to do a more targeted credit disbursements, and it will be interesting to see who will be the dominant player," he says. Finally, e-commerce platforms and logistics services are also expected to grow with the rising demand for online shopping.

Agusta notes that economic uncertainty may lead to a slowdown in investment, but he maintains that the recession can offer great opportunities for business. His advice: “Identify opportunities in industries less affected by the downturn or offer products and services that help [other] businesses.” He also suggests founders focus on building a clear path to profitability, conserving cash flow and paying closer attention to capital efficiency due to the increasing cost of funds.

Read more: “My venture needs to grow beyond me as CEO”: A founder’s search for her successor

John Cheng

Tatler Asia
John Cheng
Above Singapore-founded Innovate 360, established by John Cheng, provides both financial and practical support to startups in the food manufacturing sector

Founder and managing director, Innovate 360

John Cheng identifies regenerative agriculture, waste valorisation, precision fermentation and cell culture as areas of growth this year.

"There is a growing emphasis on addressing food insecurity and feeding the ever-increasing population," he says. "The United Nations predicts that by 2050, there will be 9.8 billion people on Earth and the planet has insufficient resources to meet their needs.”

He advises startups to be frugal in order to weather the looming economic downturn, and adjust their strategies or direction to stay afloat. 

“I look forward to discovering exciting startups that can help change the world. [Innovate 360] can support them through our network, infrastructure, funds and expertise. I also hope to see more precision fermentation and cell-cultured meats on supermarket shelves soon.”


See the honourees in the Finance & Venture Capital category of the Gen.T List.

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