AI are able to reproduce and remix existing artwork but they are not capable of generating original works of art  (Photo: Getty Images)
Cover AI art is generally a reproduction and remix of existing artwork instead of original creations (Photo: Getty Images)
AI are able to reproduce and remix existing artwork but they are not capable of generating original works of art  (Photo: Getty Images)

An artist, lawyer and entrepreneur discuss how AI is reshaping creative industry norms and processes

Since late 2022, there has been an intense artificial intelligence (AI) arms race between tech titans like OpenAI, Midjourney, Anthropic, Meta, Microsoft and Google. For these companies to continue improving their large language models (LLM)—smart programmes that can understand human language and generate text, images, videos and even music—they scraped every corner of the internet for training data.

For example, researchers estimate that OpenAI trained its latest LLM, GPT-4, on roughly 12 million tokens—words and portions of words broken down in ways the LLM can understand.

For the next version of this model, GPT-5, OpenAI would need somewhere between 60 to 100 trillion tokens to keep up with the expected growth.

Read more: How generative AI will impact media, entertainment and the gig economy

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Chia Yee Hui (Photo: Photo: Darren Gabriel Leow)
Above Chia Yee Hui, a Singapore Gen.T honouree, runs an AI-powered platform, Thoth.ai, which uses illustrations to communicate complex ideas (Photo: Photo: Darren Gabriel Leow)
Chia Yee Hui (Photo: Photo: Darren Gabriel Leow)

Distinguishing between what’s real and what’s not

Chia Yee Hui, founder and CEO of Idea Ink, likens the current state of the AI industry to the boom days of the dotcom craze in the mid-1990s, with early internet companies fighting for dominance. “Even though Midjourney and Stable Diffusion are leading the space, there are a lot of other companies fighting to get on top,” she says.

Her company, Idea Ink, runs an AI web platform called Thoth.ai that automates the translation of complex text transcripts, such as a company’s annual report, into easy‑to‑read infographics. 

For Chia, generative AI (genAI) has certainly lowered the barriers for non-designers to create beautiful visuals. Still, there has to be a distinction between AI-generated art—whether in full or assisted—and those created by human artists.

The aggressive pursuit of more data to train their LLMs has landed several AI companies in a legal pickle. Writers, artists and other copyright holders have accused AI companies of utilising their original works without their permission for training purposes. Concerned about the impact on their job security, others are rallying against the brands using genAI tools to create their ad campaigns.

Read more: This entrepreneur is making annual reports less boring

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Foong Cheng Leong
Above Foong Cheng Leong is a Malaysian lawyer who specialises in intellectual property
Foong Cheng Leong

Concerns over copyright infringement

Foong Cheng Leong, a lawyer in Malaysia specialising in intellectual property, explains that copyright owners have control over their content under copyright law. “AI companies that train their models on content without permission of the copyright owner, whether authors, artists or others, are infringing copyright. That is unless the gathered data is deemed fair dealing, such as for non-profit research depending on the laws of the relevant countries,” he says.

There are privacy issues to consider, too, he says and cites the example of celebrities being increasingly concerned about their image and likeness being captured by AI companies that can later be used to generate their performances with the click of a button.

In late 2023, various groups of authors, including Game of Thrones author George R R Martin as well as visual artists, music publishers and media company Getty Images, filed lawsuits against OpenAI, Stability AI and Midjourney for allegedly misusing their work to train genAI systems.

In Foong’s opinion, AI companies should acknowledge when their models utilise copyrighted or creative works. He adds that platforms could implement rules requiring users to agree to have their content used to train AI models, with the understanding that the original creators would receive some payment for their work. Establishing a system where AI companies must pay a fee to use creative works would help ensure that the creators are fairly compensated for their contributions.

Read more: Making the pivot: Why this health tech startup went into AI medical diagnosis

Tatler Asia
Abdul Hafiz "Katun" Abdul Rahman (Photo: Imran Sulaiman)
Above Artist and Malaysia Gen.T honouree Katun has received regional and international acclaim for his graffiti art (Photo: Imran Sulaiman)
Abdul Hafiz "Katun" Abdul Rahman (Photo: Imran Sulaiman)

The difference is in artistic originality

Some artists like Abdul Hafiz Abdul Rahman appreciate the ability of AI to generate initial ideas and concepts for them. But the overreliance on AI, says the Malaysian creative who also goes by his moniker Katun, could stifle an artist’s creativity. “You will spoil yourself and won’t want to think anymore,” he says. “As long as you recognise that AI is a tool that helps you stay creative, I don’t see any harm in using it.”

He thinks the creativity an artist pours into the piece will set their work apart from those generated by AI. “When I paint, I implant things from my memory into my art, which makes it personal,” he says, adding that it imbues his art with a “soul” and makes it feel “alive”.

On the other hand, he says that because the works that genAI [tools] produce are just copies and recompilations of other artists’ work, “there is no originality at all”.

Chia compares AI to a savant artist, who possesses an impressive memory and is capable of recalling 100,000 images with ease, but its creative prowess faces limitations.

“The limitation of AI-generated art lies in its inability to venture beyond the known,” he says. “It can faithfully replicate what already exists but falters when asked to conjure the uncharted. Unlike a visionary artist anticipating the next breakthrough, AI remains tethered to its training data. It can mimic the artist’s style but lacks the foresight to birth entirely new masterpieces based on predictive leaps from the artist’s body of work.”

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