Drawing boundaries in AI-driven creativity
From literature and art to music and film, AI-generated content is increasingly blurring the lines between human and machine artistry. What are the current conversations about the ethics of AI-generated creativity? Let’s take a Deep Dive.
🖌 AI in the creative fields is reshaping how we perceive originality.
😵💫 The intersection of AI and creativity is blurring the lines on copyright, ownership and the moral rights of creators.
🔬 The debate intensifies over the authenticity of AI-generated works and the implications for human creators.
QUOTABLE
“AI is a tool. The choice about how it gets deployed is ours.”
— Oren Etzioni, entrepreneur and founding CEO of The Allen Institute for Artificial Intelligence
BY THE NUMBERS
$66 billion The global generative AI market is estimated to reach over $66 billion in 2024.
200 More than 200 musicians, including American singer-songwriter Billie Eilish and rapper Nicki Minaj, signed an open letter urging tech platforms to stop devaluing the rights of human artists.
84% A survey of content creators found that 84 percent of creators say they are likely to use AI if it saves them time.
QUIZ
Launched as a private project, the AI, Algorithmic and Automation Incidents and Controversies (AIAAIC) Repository, an independent, open and public dataset, found that the number of AI incidents and controversies increased from about 120 incidents in 2019 to how many in 2021?
A. 190
B. 410
C. 260
Scroll to the bottom for the answer.
DID YOU KNOW?
French DJ David Guetta previously debuted a track at a concert featuring an AI-generated verse in the style of rapper Eminem, complete with a synthesised voice mimicking the artist. Although Guetta said that “nothing will ever replace taste”, this deepfake challenged what it means to be creative and original.
THE EDIT
🤖 Behind the code. Generative AI models analyse existing information to identify patterns and use them to produce entirely new content.
🎨 The ethical palette. To protect and value human creativity in the AI age, new frameworks are needed to distinguish honest use from piracy and plagiarism.
📜 Rights and AI. The rise of AI-generated art has raised fundamental questions about fair use and the extent to which rights are protected.
🤥 Deep in deepfakes. One of the more alarming applications of generative AI is the rise of deepfakes used for manipulation or to spread false information.
WATCH
In this Ted Talk, author and digital illustrator Melody Liu explores the ethical issues linked to AI-created art, raising critical questions about human identity and distinctiveness in a world where the creative arts face the challenge of automation.
THE FULL PICTURE
The two most common uses of generative AI by creators is to edit content and generate images and videos.
KEY PLAYER
Aditya Ramesh
Founder of OpenAI’s text-to-visual tool Dall-E and co-creator of Dall-E2, Aditya Ramesh is a researcher at OpenAI who set out to use AI to amplify human creativity. Now in its third version, Dall-E3 generates original realistic art and images from text descriptions and is said to understand significantly more nuance and detail than previous systems.
HONOUREE TO KNOW
Joshua Wong
Joshua Wong’s Hypotenuse AI is providing marketers and copywriters with fast and accurate copy. Its first AI content generator is specifically designed to write marketing materials such as product descriptions and social media posts and requires just a few keywords. It is constantly updated from the internet to ensure information is timely.
ONE FINAL THING
In efforts to strengthen transparency with viewers to build trust between creators and their audience, YouTube now requires creators to disclose if their content was created or altered with synthetic media, such as generative AI.
