Chef Hossein Sohrabi Langroudi in 1994
Cover Chef Hossein Sohrabi Langroudi in 1994, nine years after the momentous opening of Hossein’s Persian Kebab.

Now in its 37th year, Hossein’s Persian Kebab continues to stand proud as one of the Philippines’ first Persian restaurants—and it’s all thanks to chef Hossein Sohrabi Langroudi’s undying determination

When Hossein Sohrabi Langroudi first moved to the Philippines in 1978, he didn't speak a lick of English, let alone Filipino. Determined to pursue his studies, he then hired an English tutor—a student from the University of the Philippines, who would later become his wife, the mother of his four children, and the co-founder of his historic dining institution, Hossein's Persian Kebab.

Established in 1985, the restaurant is among the country's oldest Persian restaurants, born out of Sohrabi Langroudi's own frustrations as an Iranian immigrant. "While he enjoys Filipino flavours, there weren't too many choices for him as a Muslim," explains Arash Sohrabi Langroudi, who manages the restaurant's marketing efforts among other responsibilities. His siblings Sasan, Saman, and Sherin all lead various departments of the family business, too, though he attests that chef Sohrabi Langroudi and their mother Gloria "still have the final say in everything."

See also: The New Kashmir: The Country's Oldest Indian Restaurant Has Moved to BGC

Tatler Asia
Chef Hossein Sohrabi Langroudi in 1990
Above Chef Hossein Sohrabi Langroudi in 1990
Tatler Asia
Chef Hossein Sohrabi Langroudi in 2002
Above Chef Hossein Sohrabi Langroudi in 2002

Beyond hunting for Halal-certified cuisine, Sohrabi Langroudi also longed for the flavours he grew up with in the northern city of Chaloos, Iran. “At the time, there weren’t really any Persian restaurants in the Philippines yet,” Arash explains. “It was a struggle, and I guess my dad saw this as a problem he intended to solve.” Drawing from his experience in the kitchen with his mum, dad, grandparents, and for a time, even the former head chef of the Shah, the resolute student donned the chef’s hat, equipped with the recipes he inherited in his youth. 

Today’s incarnation of Hossein’s Persian Kebab is a far cry from the humble grilling nook on Makati Avenue those 37 years ago. “Looking back, my dad would boast about how he was the chef, the waiter, and the cleaner all at the same time,” Arash recalls, “he pretty much had to do everything.” With just two lone staff members, chef Sohrabi Langroudi got to work, initially serving kebabs exclusively before integrating other Persian comfort food and, eventually, even Indian and East Mediterranean specialities. “He had in mind those who are like him: migrants from the Middle East, foreign exchange students, as well as the Indian community who are looking for a piece of home in the Philippines,” shares Arash. “Since my dad already knew quite a few people in the migrant community, they were our first customers—those who needed access to halal dishes and those craving for their comfort food.”

See also: What Are the Differences Between Indian and Persian Cuisine?

Tatler Asia
Hossein‘s Persian Kebab Interview Supreme Kebab 1
Above Supreme Kebab 1, a Persian platter with lamb chop, lamb kebab, shrimp tendoori, and saffron chicken

At first, business was slow. Word-of-mouth in the ‘80s lacked the staggering acceleration prompted by the age of social media, and Persian food was largely exoticised—introducing such an underrepresented cuisine to the Philippine market was a challenge, to say the least. Undaunted, chef Sohrabi Langroudi stayed the course. Soon enough, Hossein’s Persian Kebab became somewhat of a tourist destination for globetrotting gourmands itching for a taste of their travels, and the buzz spread throughout the city.

“I don’t think he even noticed people started coming in,” Arash jests. “Even when only a handful of people were coming, he insisted on doing things at a certain level, he’s adamant on being premium…but in hindsight, I think it was when we kept seeing the same faces return to the restaurant every week that we realised we were building loyal patronage.”

See also: Mary Grace Cafe: How Mary Grace Dimacali and Her Family Built the Well-Loved Filipino Bakery and Restaurant

arrow left arrow left
arrow right arrow right
Photo 1 of 5 Chef mezze
Photo 2 of 5 Lamb chop
Photo 3 of 5 Stuffed chicken Kebab
Photo 4 of 5 Butter chicken
Photo 5 of 5

As the family-run dining institution proudly approaches its fourth decade of operations, the juicy, perfectly-cooked kebabs remain its flagship offering, be it kubideh (ground meat), beef shish, lamb, chicken, shrimp, or meat-free. The spiced murgh makhani (butter chicken) has likewise become a classic from the Indian selections, while the ghormeh sabzi (Iran’s national dish, a hearty beef stew) with saffron rice bears particular sentiment for chef Sohrabi Langroudi as one of his mother’s specialities. At the same time, dishes like the barg kebab (filet mignon), shishlik kebab (French-trimmed Australian lamb chops), and the soy protein vegetable tandoori kebab have become recent favourites. 

See also: Tatler’s Ultimate Plant-Based Guide for Vegans and Vegetarians in the Philippines

arrow left arrow left
arrow right arrow right
Photo 1 of 4 Hossein's Persian Kebab at Serendra
Photo 2 of 4 Hossein's Persian Kebab at Serendra
Photo 3 of 4 Hossein's Persian Kebab at Makati Avenue
Photo 4 of 4 Hossein's Persian Kebab at Makati Avenue

The menu isn’t the only part of the business that has changed throughout the years. With multiple concepts throughout the metro, the new restaurants are thoughtfully embellished with intricate decor that aptly set the tone for the vibrant meal. “As someone from a different culture, I think it was a challenge for my dad to communicate his ideas, especially aesthetically,” Arash admits. “He literally just picked the most ornate font on Microsoft Word and slapped it across everything. It obviously wasn’t his forte (laughs), but that’s okay. Right now, it’s what we’ve been working on. We’ve made quite a few tweaks branding-wise.”

They have also introduced a shisha bar to appeal to the younger market—an investment that has certainly paid off. “We observed that it was a great driver of our growth, which pushed us to nurture it more,” beams Arash. “And recently, due to the sentiments of our beloved guests, we are expanding the floor area of our shisha bar lounge to accommodate more customers who want to enjoy our food.”

See also: Restaurants With the Best Interior Design in the Philippines

Tatler Asia
Chef Hossein Sohrabi Langroudi in 2002
Above Chef Hossein Sohrabi Langroudi in 2002
Tatler Asia
Chef Hossein Sohrabi Langroudi in 2009
Above Chef Hossein Sohrabi Langroudi in 2009

Despite these changes, the core values of Hossein’s Persian Kebab have never wavered. “Tradition, quality, and service. This is what Hossein’s stands for, the conviction we have as a company: to continue the tradition of delivering an authentic Persian experience through unparalleled quality and five-star service,” Arash declares. It is this commitment to consistency, along with chef Sohrabi Langroudi’s enduring patience, that has allowed the modest eatery to grow into the household name it is today. “From the start, he understood that the road to success isn't paved, so he didn't mind if he tripped over a lot. He did what needed to be done, grilling his kebabs over and over, even when no one showed up in the beginning.”

It seems this steadfast attitude is inherent in the whole Sohrabi Langroudi family, each pulling their own weight to survive the pandemic—the one obstacle Arash considers their most formidable, by a long shot. “We were hanging by a thread in the second half of 2021,” he discloses. “But even more tenacious than my dad is my mom. As it turned out, she was able to save more than a full year’s worth of emergency funds as she oversaw the company’s finances and investments.” He continues: “It's also worth mentioning that we are also blessed with an incredible team and staff who stuck with us through the pandemic. Working together as a team really helped us survive.”

See also: How Has Dining In The Philippines Changed Through The Pandemic?

Tatler Asia
Chef Hossein Sohrabi Langroudi with wife Gloria and staff
Above Chef Hossein Sohrabi Langroudi with wife Gloria and staff

37 years is indeed a feat. However, the Sohrabi Langroudis’ chosen legacy is not measurable by time, nor profit—it’s something far deeper. “I’d like to believe that Hossein’s greatest milestone is being able to introduce Persian culture to the Philippines,” reflects Arash. “Back in the ‘80s, my migrant dad couldn't find a lone kebab store in Manila, but fast forward to today, and I think you could easily find kebab stores in every corner of every city. Now, more than ever, we are even more excited to continue the legacy of making people love the cuisine and culture of Iran.”

NOW READ

Cuerva Bakeshop: We Hear From the Family Behind the Iconic Mango Torte

Where to Order Falafels in Metro Manila

Where to Order Indian Food: Little Rotti, The Pandemic-Born Business With Big Plans

Topics