NFTs haven't been around for long, and food-focused NFTs for an even shorter amount of time; but already the innovations in dining culture are coming thick and fast. While most food-related NFT projects have tread familiar ground, utilising the unique identifier of each NFT on the blockchain to grant exclusive rights to the owner like a loyalty program or membership to a physical club, one Hong Kong-based project looks to create an entirely new model of ultra-premium dining experiences made possible thanks to the metaverse.
Founded by Hong Kong-based blockchain venture capital firm Kenetic and UK-based sister digital asset company Ioconic, Gourmeta takes on the intersection of meme-friendly dining culture and the economics of securing a dinner reservation with its aim to tokenise culinary experiences in a way that allows people to “collect” memorable dinners.
“If you think about culinary experiences, they’re quite ephemeral—at best you get an iPhone photo or menu,” says Kenetic co-founder Jehan Chu.
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