PWX partner and long-time wine enthusiast Jojo Madrid waxes poetic about the pour that sparked his love affair with Syrah
They say you never forget your first love, much less when it’s an indulgence as delectable as fine wine. Naturally, this rings especially true among wine aficionados who spend much of their time reminiscing about their favourite pours—at least, when they’re not too busy hunting down the next one.
Here, we speak to Jojo Madrid, one of four partners behind Premium Wine Exchange Inc. (PWX). Boasting an impeccable portfolio of wines and skilled service from WSET-certified personnel, PWX is among the country’s most trusted importers and distributors, catering to the crème de la crème of the Philippine dining and hospitality scene (as well as a healthy group of discerning drinkers). Needless to say, Madrid is certainly passionate about his wines.
See also: How To Start A Wine Business? Jojo Madrid Reveals The Secret Behind Premium Wine Exchange's Success
What is your favourite wine type—and more specifically, what grape or blend?
I like wines that are driven by acidity which means I am partial to wines from cooler regions. Wines that are acid-driven show more freshness and energy and taste great when paired with food. Moreover, they are lighter in body and have less alcohol which stylistically suits my palate nicely.
Depending on the region and producer, these wines can age well. The age-worthy ones develop layers and complexity and become more harmonious and integrated with years of cellaring. I love youthful wines, say between seven to ten years, because they display freshness and energy. But I love even more mature wines that are 20 to 25 years and older because they express tertiary notes that emerge after two to three decades in the cellar.
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