With Impossible Foods’ Earth Month campaign held in April, we've discovered that it’s a lot
Additional reporting by Sheena Golani.
In recent years, plant-based meats have exploded in the local F&B scene with a plethora of restaurants offering their own take on these—from Impossible Beef burgers, Just Egg sandwiches to Tindle chicken burgers. While their health benefits are still considered a contentious topic to some, it is quite clear how these can have a positive impact on the environment.
To give you a bit of background, the United Nations’ Food and Agriculture Organisation reported that animal agriculture makes up for 14.5 per cent of the global greenhouse emissions, and most of these come from rearing beef and dairy cattle. Alternative meats such as Impossible Meat and Beyond Burger are made with different kinds of proteins, therefore reducing global carbon emissions.
“Switching to plant-based meat is a simple, powerful way to address climate change and spare resources like water and land for wildlife—for Earth Month and every other day,” explained Laurent Stevenart, country manager of Impossible Foods Singapore. That said, they rolled out the Earth Month campaign for the whole month of April to discover the environmental gains of choosing plant-based meats.
Impossible Foods teamed up with close to 100 restaurants, including Da Paolo Pizza Bar, Privé, Straits Chinese and Swensen's. The chefs prepared Impossible Earth Month dishes and exclusives in April, and after the campaign, they sold 240 per cent more Impossible dishes during the month as compared to the previous year.
With more consumers opting for plant-based foods, Singapore greatly reduced its environmental footprint equivalent to the savings of 708,863 square meters of land, 303,798 kg of CO2, and 8,506,360 litres of water in April alone. It is a new record that is six times more than last year’s Earth Month results.
In numbers, it is comparable to roughly the land area of 99 soccer fields (or twice the size of Singapore Sports Hub); three Olympic size swimming pools (or water footprint of 28,166 baths in a regular bathtub); and greenhouse emissions of more than 1,380,900 km driven in a medium-sized car.
“These are the best results we’ve seen to date across our restaurants and retail sales, and we are thrilled to see more people join us in this important mission and be a part of our Earth Month campaign,” enthused Stevanart. And he hoped that more consumers would be aware of the fact that the animal agriculture industry is not sustainable and there are better ways to eat well without causing too much damage to Mother Earth.
How much has Singapore reduced its environmental footprint?
It is equivalent to the savings of:
- 708,863 square meters of land
- 303,798 kg of CO2
- 8,506,360 litres of water
The record is also:
- 6 times more than last year's Earth Month results
In numbers, the savings are comparable to:
- The land area of 99 soccer fields (or twice the size of Singapore Sports Hub)
- 3 Olympic size swimming pools (or water footprint of 28,166 baths in a regular bathtub)
- Greenhouse emissions of more than 1,380,900 km driven in a medium-sized car