Cover Good Meat cultivated chicken
Good Meat cultivated chicken
1 / 1
It is a significant step in the evolving lab-grown meat industry which reflects diners’ growing appetite for healthier options that are better for the planet
The year was 2021 when Tatler friends tried the world’s first approved Good Meat cultivated chicken, at an exclusive dinner held at private members’ club 1880. It served as a preview of the cultivated meat industry in Singapore, which was in its infancy at that time but has since rapidly evolved in just a few years with the introduction of new players like Forged’s cultured quail and homegrown Shiok Meat’s cell-based seafood.
While most of these brands are still not available for retail, cultivated meat producer Eat Just has gotten approval for its Good Meat cultivated chicken to be available for retail purchase at Huber’s Butchery in Singapore. This launch marks the first instance of lab-grown chicken being accessible for home cooking, reflecting a significant shift towards mainstream acceptance of lab-grown meat products.
Don’t miss: Legacy Building: How Andre Huber of Huber’s Butchery is carrying on the family business
Above Good Meat cultivated chicken stir-fry
Good Meat cultivated chicken stir-fry
1 / 1
“Having the latest version of Good Meat 3 cultivated chicken available for retail is another step in this journey to make cultivated meat available to a bigger audience,” said Andre Huber, executive director at Huber’s. “People will have the opportunity to prepare the product the way they want and experience how it can fit into their home-cooked meals. We look forward to hearing feedback from our discerning customers so that we can work with Good Meat to continuously improve the product.”
Priced at SG$7.20 for a 120g pack, the third iteration of Good Meat cultivated chicken combines cultivated chicken cells with plant-based ingredients, with only 3 per cent of its composition being actual cultivated cells. The update in its formulation allows Eat Just and retail partners to reduce the cost without compromising the product’s taste or texture.
While Huber’s Butchery seems like an unlikely partner to offer cultivated meats, shared Huber at the Good Meat media preview that the move aligns with the butchery’s goal of developing more sustainable practices for a greener future. At the 14,000 square feet butchery and bistro in Dempsey, recycling stations and a food composter have already been installed, while solar panels will be put up by the end of July to enhance the sustainability efforts.
Dudi Aureus is the senior dining and travel editor at Tatler Singapore, covering the city’s most exciting restaurants, global travel trends, and the personalities shaping the culinary and lifestyle scenes. She also serves as co-jury chair for the Tatler Best awards in Singapore, celebrating the very best in hospitality. When she’s off duty, she can often be found at a favourite hole-in-the-wall Thai spot, savouring a perfectly balanced pad thai.
