Cover Moët & Chandon returns as the official champagne partner of the Singapore Grand Prix (Photo: Moët & Chandon)
Moët & Chandon returns as the official champagne partner of the Singapore Grand Prix (Photo: Moët & Chandon)
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As the Singapore Grand Prix roars back into town this October, Moët & Chandon rekindles its historic love affair with Formula One—turning every victory into a spectacle of celebration, style and champagne showers
Few pairings feel as natural as Formula One and champagne. As the Singapore Grand Prix comes to town this October, Moët & Chandon joins the celebrations as the official champagne partner of F1, kicking off a decade‑long collaboration between the French house and motorsport’s most prestigious race event—marking the renewal of a long‑standing partnership that saw the two first work together from 1966 to 2000, and then again in 2020.
“We’re honoured and excited to return as the official champagne of Formula 1,” shares Sibylle Scherer, CEO and president of Moët & Chandon, letting on that this partnership is “a tribute to the unity and shared achievements of inspiring drivers, their devoted teams and the global community that rallies behind them”.
It is worth noting that the history between Moët & Chandon and F1 runs deep. The maison’s champagnes have been at the heart of F1’s greatest moments since 1950, when Argentinian racer Juan Manuel Fangio was presented with a bottle after his French Grand Prix win. The victories of racing greats since—from the tactically brilliant Jackie Stewart and Ayrton Senna to the gritty Austrian champion Niki Lauda and the German legend Michael Schumacher—have often been sealed on the podium with celebratory showers of the bubbly.
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In fact, the association between the maison and racing predates the F1 era. It was at the 1936 Vanderbilt Cup that legendary Italian driver Tazio Nuvolari celebrated his victory with a Jeroboam of Moët & Chandon, while the impromptu spraying of champagne—Moët & Chandon, of course—on the podium by American driver Dan Gurney at the 1967 24 Hours of Le Mans sparked what is now considered one of motorsport’s most recognisable traditions.
For the 2025 Singapore Grand Prix, Moët & Chandon unveils the Elevation Lounge, an experience that turns the act of celebration into theatre. At its heart is a striking hot‑air balloon playfully sculpted to resemble a champagne cork. Open from 3pm to 11pm from October 3 to 5, the pop‑up reimagines the charm of a French kiosk for today. Walls lined with signed bottles and stories offer guests a glimpse into the maison’s place in motorsport and beyond, while Moët & Chandon champagnes served with refined fare satisfies the palate. As part of the pop-up, Moët & Chandon is also offering guests a rare chance to dive deeper into the Maison's world through intimate masterclasses. Held daily between 3pm and 5pm at $85 per person, the session takes participants on a guided tasting of four Moët & Chandon cuvées, alongside a curated pairing highlighting the characters of the champagne.
As night falls, the inflation of the hot-air balloon becomes its own spectacle, turning preparation into performance. With very limited availability, the hot-air balloon promises to be one of the most exclusive highlights of the weekend.
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Above As part of Moët & Chandon’s Elevation Lounge pop‑up experience at the 2025 Singapore Grand Prix, a striking hot‑air balloon playfully shaped like a champagne cork will take to the skies on race nights
As part of Moët & Chandon’s Elevation Lounge pop‑up experience at the 2025 Singapore Grand Prix, a striking hot‑air balloon playfully shaped like a champagne cork will take to the skies on race nights
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A partnership with Sushisamba Singapore adds to the atmosphere and guests can indulge in the restaurant’s signature dishes such as the Singapore roll and shrimp tempura—best had with a glass of Moët & Chandon Impérial Brut or even a Moët & Chandon Rosé Impérial. Beyond the vibrant Japanese, Brazilian and Peruvian flavours paired with Moët & Chandon champagnes are Samba dancers and DJ sets bound to carry the energy late into the evening, making the lounge as much about culture and connection as it is about champagne.
Moët & Chandon will also present the official F1 after‑party at Amber Lounge Singapore, held over two glittering nights at The Clifford Pier at The Fullerton Bay Hotel Singapore. Here, free‑flowing Moët & Chandon champagnes, electrifying performances by international music acts, and the rare chance to mingle with A‑list celebrities and F1 drivers are all par for the course.
As F1 marks its 75th anniversary this year, its renewed partnership with Moët & Chandon is a return to something essential. Shares F1 president and CEO Stefano Domenicali: “The return of Moët & Chandon to the podium further strengthens the bond of our groundbreaking partnership with LVMH (the parent company of the champagne house), and joins two global iconic brands rooted in passion, excellence and celebrating triumph.”
Credits
Images: Moët & Chandon
Dudi Aureus is the senior dining and travel editor at Tatler Singapore, covering the city’s most exciting restaurants, global travel trends, and the personalities shaping the culinary and lifestyle scenes. She also serves as co-jury chair for the Tatler Best awards in Singapore, celebrating the very best in hospitality. When she’s off duty, she can often be found at a favourite hole-in-the-wall Thai spot, savouring a perfectly balanced pad thai.
