Uncover all that juniper spirit has to offer with an immersive experience at this two-week long pop-up
From June 12 to 26, Pernod Ricard is taking spirit enthusiasts on a sensorial tour of their gin brands at The NCO Club. Here, you will be introduced to four Pernod Ricard gin brands through experiential rooms, interactive games, and cocktails.
“As countries start to open up for travel, we were inspired to create our very own travel experience in the form of A Gin Odyssey. Guests get to experience the origins of our cult gin brands coming to life… bringing you exciting collaborations… and destination keepsakes,” shares Pernod Ricard brand ambassador Brendon Khoo.
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The immersive and multi-sensory experience begins with a ride on the tube on the London underground. Decked in its quintessential red and blue hues, this room tells the history of gin as you sip on a Beefeater London Dry Gin cocktail.
Then, it’s a trip down the Mediterranean Pearl of Amalfi Coast, where an Italian summer holiday awaits in the Malfy-themed room. Get to savour a Malfy Gin Con Limone cocktail, a refreshing summertime concoction finished with zesty Italian sun-ripened lemons and Amalfi lemon peel.
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Above Malfy Coast
From Italy, move along to Kyoto, where you will be enveloped by aromas of green tea, ylang ylang and Negroni in the Ki No Bi room. Learn more about the intricate craftsmanship of Ki No Bi through a series of shots depicting the process behind the creation of the artisanal gin, before making your own ‘Kyoto’ cocktail inspired by mochi and green tea.
The journey ends in Germany, where you get to discover more about the eccentric Schwarzwald DNA in the Monkey 47-themed room. Know more about the brand while devouring a unique cocktail that balances Monkey 47 Schwarzwald Dry Gin with juniper, citrus, grapefruit, lavender and peppery spices.
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