Eat Just subsidiary Good Meat, a company that makes meat substitutes from animal cells, has finally launched in Singapore and is now making its way into our hawker centres. With its pop-ups across Singapore's traditional stalls and centres, the alternative meat company is prepared to transform Singapore's local food scene into something that is sustainable yet delicious.
The Good Meat hawker trail is aimed at celebrating Singapore’s multicultural society and recognising that many hawkers have seen their livelihoods jeopardised during the pandemic.
In support of hawker culture and the community, Good Meat will be making a donation towards hawkers through the National Volunteer and Philanthropy Centre (NVPC).
Good Meat started its trail on February 26 by setting up at the famous Loo’s Hainanese Curry Rice at Seng Poh Road.
Loo's, which has been serving Singapore-style curry rice for over 76 years, saw Good Meat replacing its typical curry chicken and crispy pork and it was unexpectedly a match made in heaven.
The crispy chicken alternative paired well with the aromatic, creamy curry and gave it a texture that was simply addictive.
Good Meat itself tasted very similar to chicken and had the same texture and mouth-feel as the real thing without an unpleasant aftertaste.