Cover Photo: Good Meat Co

Follow along as Good Meat takes over some of our favourite and famous hawker stalls across the island with its revolutionary and innovative meat alternatives

Eat Just subsidiary Good Meat, a company that makes meat substitutes from animal cells, has finally launched in Singapore and is now making its way into our hawker centres. With its pop-ups across Singapore's traditional stalls and centres, the alternative meat company is prepared to transform Singapore's local food scene into something that is sustainable yet delicious. 

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The Good Meat hawker trail is aimed at celebrating Singapore’s multicultural society and recognising that many hawkers have seen their livelihoods jeopardised during the pandemic. 

In support of hawker culture and the community, Good Meat will be making a donation towards hawkers through the National Volunteer and Philanthropy Centre (NVPC).

Good Meat started its trail on February 26 by setting up at the famous Loo’s Hainanese Curry Rice at Seng Poh Road.

Loo's, which has been serving Singapore-style curry rice for over 76 years, saw Good Meat replacing its typical curry chicken and crispy pork and it was unexpectedly a match made in heaven.

The crispy chicken alternative paired well with the aromatic, creamy curry and gave it a texture that was simply addictive. 

Good Meat itself tasted very similar to chicken and had the same texture and mouth-feel as the real thing without an unpleasant aftertaste.

It was, of course, not lost on us that we were indulging in this feat of science in a small and humid hawker centre, a centrepiece of Singaporean culture, rather than in a fancy restaurant or cafe which is where you would typically find meat alternatives.

True enough, as the world moves towards more sustainable ways of ensuring food security, we are seeing alternative meat options popping up just about everywhere and will likely continue to see this boom in the years to come. 

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Good Meat's popup at Loo's comes shortly after the company was granted regulatory approval to sell new types of cultivated chicken products in Singapore which it first showcased at the JW Marriott Singapore South Beach’s renowned Cantonese restaurant, Madame Fan.

The restaurant replaced its conventional meat with cultured meat during set times and saw consumers eager to try the meat alternative after they polled its guests and saw two-thirds of participants saying that they were open to substituting real meat with cultured ones.

“This investment, along with the historic decision by JW Marriott Singapore South Beach, points to what's ahead: meat without killing animals will replace conventional meat at some point in our lifetimes. The faster we make that happen, the healthier our planet will be,” said Josh Tetrick, co-founder and CEO of Eat Just.

The meat alternative, which is made by extracting animal cells from chickens and cows, and then growing these cells for four to six weeks, is free from antibiotics, growth hormones and Genetically Modified Organisms (GMOs).

The cells also have the ability to continue dividing which means that a supply of Good Meat is consistently available without needing to slaughter animals or tear down any forests.

This is likely why the company was able to secure a US$170 million (SG$226 million) funding to ramp up its production in Singapore last year and why it has been able to set up shop at various hawkers around the country now.

If you are interested in seeing how our local staples can be made sustainable without losing any of their charm and taste, you can sign up for Good Meat's waitlist to find out where its next few pop-ups will be taking place and to secure your spot to try it out for yourself. 

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