COOP Fresh: All About the Philippines' First Cashless Grocery Store

Learn about how this AI-powered online grocer is pushing the envelope and improving user experience in the Philippines

What started as an online marketplace has now established its first-ever brick-and-mortar shop, firmly placing the spotlight on its home-grown, in-house goods.

What is COOP Grocer?

COOP Grocer launched in 2020, making our shopping experience for household pantry staples, food, and cleaning supplies seamless. As the only group that has a real-time inventory of their own (they don’t send riders out to shop for goods at other supermarkets), we shoppers need not worry about those phone calls regarding out-of-stock items.

While the app you may have been using has been shelved, their website is freshly revamped and houses a wide expanse of essentials, needs, and wants. Here you’ll find food and drink items from a varied spectrum of tried and tested brands, plus farm-fresh goods from their partner establishments.

Photo 1 of 3

Photo 2 of 3

Photo 3 of 3

Brick-and-Mortar Store

A unique feature is the COOP’s house-brand products which are proudly made in the Philippines. Enter: COOP FRESH. Opening this January 31st, the brand opens its first store in BGC. Here you’ll find the country’s first-ever cashless grocery store stocked only with home-grown COOP-made goods. Shoppers can get an up-close and personal look at the brand's creations which were once only available online.

All your in-store purchases are rung up at the counter and then presented to you in your digital shopping cart on the COOP website, where you can finalise payment. Adding to that, they even have a street-facing window drop-off point. You can order online if you are out and about, and have items prepared for you to pick up curbside.

Photo 1 of 3

Photo 2 of 3

Photo 3 of 3

Along with the changing and highly digital times, COOP promises its loyal patrons the best and most efficient shopping experience, with the goal of proving easy, yummy, and stress-free grocery solutions. They have actually used an algorithm-based, AI-powered system to help eliminate the hassles of substitution and human error, boasting a 99 per cent accuracy rate for orders and deliveries. The team shares that they have “developed their own forecasting technology: an AI Machine Learning Demand algorithm that accurately forecasts customer demand and manages their supply chain with pinpoint accuracy—so that perishable items spoil less, resulting in incredibly low prices and less food waste across their fresh assortment.”

Another buzzword aside from tech and digital that stood out over the last year has been health. While COOP’s store does sell meats, they have a running plant-based theme for their products and promise only the freshest produce, from fruits, vegetables, chips, sweets, to loaves of bread, frozen favourites, and even cocktails, gelato, and hand sanitiser too! They also have a unique milk bar where you can indulge in milkshakes and tasty creations.

Our e-commerce ecosystem in the country has most definitely blossomed since 2020 and innovation seems to be at no shortage. The hunger for online shopping has swept over the Philippines and we can’t seem to get enough of it with each add-to-cart click. Now that grocery shopping has been made as easy as this, there soon won’t be enough space left in our kitchens!

To shop, visit coop-fresh.com or visit the store at Shangri-La at the Fort, Bonifacio Global City, Taguig.

NOW READ

What Were Tatler's Best Dining Stories of 2021?

These are the Best 15 Restaurants in the Tatler Dining Guide 2022

What Were 2020's Biggest Dining Trends?

Topics

grocery cash cashless coop shopping fruit vegetable

Tatler Asia

COOP Fresh is the Philippines' First Cashless Grocery Store

What is COOP Grocer?

Brick-and-Mortar Store