Cover The cosy rooftop area of The Standard, London (Photo: The Standard)

The Standard, Singapore joins a growing list of upcoming hotel brands making their debut in the Lion City

With travel bans still in place due to the pandemic, many have turned to staycations as an alternative way to get that holiday feeling. Although not devoid of challenges, the hotel scene in Singapore has remained bullish with a spate of exciting new hotel openings lined up

Come 2023, another new hotel will arrive on our shores: The Standard, Singapore. This will be the first property in Singapore for the boutique hotel brand, which was founded by businessman and hotelier André Balazs in 1999. Balazs is known for his knack for acquiring old properties and converting them into trendy haunts, such was the case with The Mercer Hotel in New York as well as London's Chiltern Firehouse. He eventually sold his stake in both The Standard's real estate and management in 2017. 

See also: Staycation Ideas: 7 Stylish New Hotels Opening Soon in Singapore
 

The Standard, Singapore will feature 143 rooms housed in a building designed by homegrown architect firm DP Architects, with interiors by Ministry of Design. Other standout highlights within the hotel include The Standard’s signature restaurant, a rich arts and cultural programme, as well as an infinity swimming pool and bar that will be “set within a lush botanical courtyard”.

Developed by Invictus Developments, the new-build hotel is set to sit on prime location on Orange Grove Road, across from Shangri-La Singapore. Conveniently located in close proximity to the bustling stretch of the Orchard Road shopping belt, the new local getaway will also be a stone’s throw away from the Singapore Botanic Gardens, a Unseco World Heritage Site. 

First founded in West Hollywood in 1999, The Standard hotel brand currently has a global footprint in notable locations such as Miami Beach, the High Line in New York, King's Cross in London, and most recently, Huruvalhi Maldives.

The Standard, Singapore is part of the brand’s entry into the Southeast Asian market, and will follow the slated openings of The Standard, Hua Hin, in November 2021, and The Standard, Bangkok Mahanakhon, which will open in 2022.

See also: 3 Industry Insiders on What it’s Like to Open a Luxury Resort in Asia During a Pandemic

“Singapore is a culturally rich and dynamic city that is ready to embrace the creativity and personality of The Standard,” says Amar Lalvani, Standard International chief executive officer. “Singapore has emerged into an incredibly important and innovative hub in Asia and we couldn’t be more excited about this development.”

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