Cover PLDT-Smart CEO and President Al Panlilio after a ceremonial drive to open the Infinity Golf Classic The President’s Cup last March 21 (Photo: Nino Carandang)

Smart Infinity subscribers bring their ‘A’ game at the revived Infinity Golf Classic in honour of changemakers making waves of positive impact in the world

Now settling into the new normal since restrictions were lifted, we’re slowly finding ways to do everything we used to love, from quarantine-free travel to special occasions spent in larger company. For Smart Communications Inc. and its luxury postpaid brand Smart Infinity, this means the anticipated return of the annual Infinity Golf Classic The President’s Cup, made exclusive to members at the Sta. Elena Golf and Country Club last March 21.

Just among the many exclusive perks and privileges of every Smart Infinity subscriber, the golf tournament this year takes on a much deeper meaning as it honoured changemakers creating a lasting social impact.

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“One of the most important lessons that I learned during this pandemic is that while our time here on earth is finite, we have the ability to make an infinite impact and leave a legacy,” said Al Panlilio, president and CEO of Smart and its parent company, PLDT Inc. “Throughout the pandemic, Smart Infinity has been inspired by powerful stories of individuals who contribute to society the best way they can. Now, we aim to empower Infinity members to become changemakers in their own way and create infinite legacies for a better world.”

The recently concluded one-day event also happened to coincide with the 11th anniversary of the MVP Sports Foundation (MVPSF). As a sportsman himself and president of MVPSF, Panlilio recognises that the passion and commitment athletes have for the sport they love is a powerful source of inspiration, may it be at the golf course, on the basketball court, or even in a virtual arena. 

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Joining the golfers in attendance this year, 15-year-old Filipino pride and Defending Philippine Amateur Champion Rianne Malixi graced the occasion to hit the ceremonial tee shot. After winning the 2021 American Junior Golf Association (AJGA) and qualifying for the US Women’s Amateur Championship, the young changemaker and rising star is expected to represent the Philippines in the upcoming 2022 Southeast Asian (SEA) Games in Hanoi, Vietnam this May.

In addition to the thrilling tournament, Infinity members were treated to a relaxing and rewarding day with exclusive offers from Smart Infinity.

“Last year was a pivotal year for Smart Infinity when we relaunched the brand as the luxury postpaid brand of Smart Communications Inc. Today, Smart Infinity is here to highlight how we value our members as we continue to serve their lifestyle needs over and beyond mobile connectivity,” said Sofia Borromeo-Alvarez, Smart Infinity AVP and brand head.

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She added, “Smart Infinity is here to go the extra mile when it comes to serving our members—be it in sports, travel, and other lifestyle needs—our customer-centric Limitless Plans provide unlimited 5G connectivity, unlimited all-network mobile calls and texts, unlimited landline calls, and a wide array of luxury services though our Worldwide Concierge for both local and international lifestyle needs.”

Smart Infinity subscribers also enjoy the benefits and services of a personal relationship manager, a 24/7 dedicated hotline, and priority handling at Smart Stores nationwide.

Click here to know more about how Smart Infinity empowers members to create a lasting impact. For updates, follow Smart Infinity on Instagram.



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