Cover Simone Ashley and IWC CEO Christoph Grainger-Herr
Simone Ashley and IWC CEO Christoph Grainger-Herr
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Watches and Wonders 2025 drew an impressive constellation of star power
Whether they are called Friend of the Brand or brand ambassador, there is no doubt that a celebrity appearance can bring plenty of excitement to any occasion, adding a touch of glamour that resonates far beyond the event itself. In the past, Watches and Wonders have welcomed the likes of Julia Roberts, Gisele Bundchen, Kylian Mbappé, and Jackson Yee. There was no shortage of star wattage this year, with a bevy of South Korean celebrities and IWC drumming up visibility for the upcoming Hollywood blockbuster F1 starring Brad Pitt. Here are the famous faces that sparked buzz at this year’s watch fair.
Kim Woo Bin at Jaeger-LeCoultre
Above Kim Woo Bin at Jaeger-LeCoultre
Kim Woo Bin at Jaeger-LeCoultre
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Ni Ni at Jaeger-LeCoultre
Above Chinese actress Ni Ni at Watches and Wonders 2025
Chinese actress Ni Ni at Watches and Wonders 2025
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Gianna Jun at Piaget
Above Gianna Jun
Gianna Jun
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Carl Lewis at Tag Heuer
Derrick Rose at Jaeger-LeCoultre
Simone Ashley at IWC Schaffhausen
Above Simone Ashley
Simone Ashley
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Usain Bolt at Hublot
Above Usain Bolt
Usain Bolt
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Zhang Ruo Yun at IWC Schaffhausen
Above Zhang Ruo Yun
Zhang Ruo Yun
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Roger Federer at Rolex
Above Roger Federer
Roger Federer
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Mika Hakkinen at Tag Heuer
Jay Chou at Tudor
Brian Cheong leads the watch (Tatler GMT) and jewellery content at Tatler Malaysia, combining sharp editorial insight with years of luxury lifestyle experience. A seasoned journalist in luxury watches based in Kuala Lumpur, Brian had previously helmed World of Watches, Men's Folio and Prestige Malaysia.
