The Chanel Bust Long necklace stands out for its unparalleled blend of high fashion and watchmaking artistry. Here’s a closer look at the features that render it a watch of desire
Think of Chanel, and what leaps to mind are the little black dress, and the universally recognised aroma of N°5. Yet, beyond the bouclé jackets and camellia flowers lies Chanel’s deep expertise and commitment to the world of haute horlogerie, to which the brand brings the same attention to details and design codes as it does in its haute couture collections.
The latest in Chanel’s collection of watches is the Bust Long Necklace watch—a timepiece that is as much a celebration of Chanel’s storied past as it is an innovation in contemporary watch design. This piece is not just a watch; it is a distillation of Chanel’s haute couture codes translated into the language of horology. The couture dummy, traditionally a silent witness to countless fittings and design creations, is a centrepiece in this watch. Adorned with a snow-setting of diamonds, it captures the essence of the brand’s meticulous attention to detail.
This watch is a tribute that encapsulates the enduring spirit of Coco Chanel, whose revolutionary vision continues to influence and inspire long after her time. Here’s what we love about the timepiece that debuted at Watches and Wonders 2024.
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The epitome of haute joaillerie
Set in 18-karat yellow gold and adorned with a snow-setting of 1610 brilliant-cut diamonds totalling approximately 21.29 carats, the timepiece transcends traditional watch aesthetics. The snow-setting technique, where diamonds of various sizes are meticulously fitted together to cover the entire visible surface, creates a dazzling effect reminiscent of freshly fallen snow sparkling under the sunlight.
