9 Korean watch brand ambassadors

Luxury brands everywhere are riding on the fame of South Korean stars, and these watch brands are no different

Casio has just announced that South Korean girl group ITZY as its global brand ambassador for G-Shock. Comprising five members—Yeji, Lia, Ryujin, Chaeryeong, and Yuna—the group has produced such massive hits as Dalla Dalla, which scored one of the biggest debuts on Billboard when it was released in 2019, entering at No.3 on the World DIgital Songs Sales Chart.

Read more: Meet the 7 members of Babymonster

As the latest appointment shows, K-fever in the luxury world doesn't look like it's subsiding anytime soon. From musical acts like the members of Blackpink and Suga to TV and movie stars like Lee Dong-wook and Song Hye-kyo these stars have huge endorsement deals with fashion and beauty brands.

Watch brands are also wising up and engaging Korean stars to build awareness and prestige. Here are eight more that are riding high on K-fame.

Wi Ha-joon for Tag Heuer

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A Tag Heuer ambassador since 2022, the popular actor is best known for his performance as Jun Ho in Squid Game.

Han So-hee for Omega

Above Han So Hee at Omega Her Time exhibition in Bangkok

The World of the Married actress will next appear in the highly anticipated series, Gyeongseong Creature.

See also: Han So Hee on working with Omega

Hyun Bin for Omega

Above Hyun Bin in Omega's Speedmaster '57 campaign

The Omega ambassador recently became a father, welcoming a baby boy with wife Son Ye-Jin, who was also his co-star in Crash Landing on You.

aespa for Chopard

Above aespa modelling Chopard Happy Diamonds watches

The SM Entertainment girl group made a splash with its debut single Black Mamba in 2020 and ended the year 2022 as one of the top acts on Billboard.

Suzy for Longines

Above Suzy is the ambassador of elegance for Longines

The former member of K-pop group Miss A is now an award-winning actress with such credits as Vagabond and While You Were Sleeping.

Don't miss: The best new luxury watches in February 2023

Lisa of Blackpink for Bulgari

Above Lisa of Blackpink wearing the Bulgari Bulgari x Lisa limited edition watch

Lisa recently collaborated with Bulgari to create a Bulgari Bulgari timepiece that features a striking sunray finished dichroic dial and her favourite flower, edelweiss, engraved on the caseback.