As the ongoing JeweLuxe Festival draws to a close with its final chapter, “From the Beginning of Time”, which runs until 22 April, exciting news have surfaced: the inaugural edition of Singapore Watch Fair will be held in October this year.
The brainchild of JeweLuxe’s co-founder Nelson Lee and 2ToneVintage's founder Ali Nael, Singapore Watch Fair is both the offshoot of and spiritual successor to the watch-centric segments of JeweLuxe so far. The fair will see the participation of independent watchmaking brands, auction houses and retailers on a larger scale, with promise of an elevated positioning to boot. In this exclusive interview, Lee and Nael share more about these changes.
Tell us about this final chapter of JeweLuxe, which is centred on watches.
Nelson Lee (NL): JeweLuxe has always been very closely associated with not just jewellery, but also watches, and I think it shows in “From the Beginning of Time”. However, we made the decision last year to carve this segment out from the fair and enter a multi-tier partnership with Ali. It’s an interesting progression beginning with the debut of Cultured, a retail brand focused on independent watches. We are also moving on to host the Singapore Watch Fair in October, which is a standalone watch fair. In a way, we are ending the watch segment’s participation in JeweLuxe very strongly, then immediately moving on to develop its identity further.
Ali Nael (AN): What we’ve done is to separate the watch content out from JeweLuxe, and given it its own brand. Cultured and Singapore Watch Fair are now part of a bigger group, A&N Luxury, which Nelson and I founded to grow this part of the business together. While JeweLuxe remains focused on jewellers, A&N Luxury will focus on watches in various ways, including Cultured and Singapore Watch Fair.