Rare gems are often seen as heirloom pieces that are passed down through the generations. Infiniti Jewels, however, has a different perspective: with the right qualities, gemstones aren’t just suitable for jewellery, but also perfect as investment vehicles. To that end, the brand’s co-founders, brothers Saahil and Saagar Mehta, have worked to develop an ecosystem around the buying and selling of—as well as the appreciation for—investment grade gems. Saagar Mehta, director of marketing at Infiniti Jewels, talks to Tatler about this growing market.
How did this idea of trading investment grade gemstones come about?
When we launched the brand in 2013, we wanted to focus on three different segments. One was customised engagement rings. Another was fine jewellery. The third, investment grade gems, came about because we wanted to build long-term relationships with our clients, and offer them long-term value when they choose to work with us.
One of the misconceptions that many people still have today is that gems are not considered an investment. But if you do buy an investment grade gem from us, and see its value appreciating yearly by 30, 35 per cent, there’s a feel-good factor, and it makes you want to return to us to view other gems. That’s the kind of value we want to deliver. Then there is the information, guidance, and education that we can provide as experts, of course, which is also long-term value, but in another form. We don’t want the relationship to end after a single transaction.
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