A holiday in Singapore inspired Leonori’s Eleonora Boccalatte to join her family business, and eventually design her own collection for the brand
Joining the family business that her grandfather had started was never out of the question for Eleonora Boccalatte. Her transition from a career with other brands to her family’s own did take her by surprise though—especially given the circumstances behind it. Today, Italy-based Boccalatte is both the marketing and sales manager at Leonori as well as its creative director. She shares in this exclusive interview details about her debut collection, Anime, as well as Leonori and her place in it.
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Above Anime Earrings in rose gold with black enamel and diamonds
What prompted you to join the family business?
As you know, Leonori traces its roots to 1962, so it’s been around for quite a while. I actually started my career working at brands like Lamborghini, after reading economics and marketing in university. What led me to join the family business was a visit to Singapore in 2015. I was there on holiday, and it was a beautiful experience because I met Leonori clients from overseas for the first time. It was amazing to speak to the women who were in love with our gemstones, and the culture that led to these creations. Because of this, I decided to leave the job that I had and join the family business to focus on the overseas market, particularly Asia and the Middle East. From there, I branched out into jewellery design.

Above Anime Long Necklace in rose gold with black enamel, mother of pearl and diamonds
And here we are with your first collection, Anime.
I started designing this line in 2020 based on my experiences and the people I’ve met while travelling abroad. We were ready to launch it at the end of 2021, after almost two years. The collection is based on the quatrefoil, an architectural element of the Italian Renaissance that’s also a symbol of Leonori. This was conceived as a timeless, permanent collection for the brand, and we’ve worked on expanding it with materials like black enamel, as well as unique pieces set with coloured gemstones like rubies and emeralds, which is a Leonori signature.

Above Anime Rock Ring in rose gold with diamonds, white enamel and ruby
What was the process of designing the Anime collection like?
When I first started I focused on the quatrefoil, because it was the symbol of the house of Leonori. These initial designs were more classic and artistic. Later, I decided to spend more time refining the collection, and played with colour—particularly black and white, the most timeless and classic—using techniques such as enamelling. I worked on refining the designs to be more unique as well, because I wanted creations that haven’t been seen before in the market. As a result, the pieces became more complex. The rings in the Anime collection, for example, maintain the quatrefoil symbol but wrap around the finger instead of being flat. The final collection is definitely more modern than what I started out designing.
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Above Anime Short Necklace in rose gold with white enamel, diamonds and malachite

Above Details abound in the Anime collection
Do you have a favourite piece from the collection?
I particularly like the necklace, because it features malachite that has been cut into the shape of our symbol, but with a three-dimensional pyramidal profile that gives it a younger, edgier vibe. My father’s style was classic, and I don’t want to change it, because I too believe that jewellery should be timeless. But jewellery pieces can empower their wearers, and I think this stronger design is one example of how it can be done.

Above Anime Rigid Bracelet in rose gold with black enamel and diamonds
Looking back, it was Singapore that inspired you to join Leonori. What is Singapore like as a market for you today?
Oh, it’s still a very important market for me. Our first clients here fell in love with Leonori because of the gemstones that my father had handpicked for our creations. Over time, we managed to establish ourselves as a familiar name, and clients have told me they appreciate the history behind the brand, as well as how feminine and delicate its pieces are. I’ve had people tell me that it’s difficult to enter the Singapore market, but this wasn’t the case in my experience.
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