Cover The IWC Diamond Hand Club resembles the IWC's Watches & Wonders 2022 booth in Geneva

IWC Schaffhausen is offering 1,868 NFTs that unlock exclusive experiences on first-come-first-serve basis

For its debut in the metaverse, IWC Schaffhausen has collaborated with architect Hani Rashid (the co-founder of Asymptote Architecture which famously designed the abstract W Abu Dhabi Yas Island) to build the IWC Diamond Hand Club. The bespoke space is the digital version of its Watches & Wonders shipping container-style booth at Palexpo in Geneva, and features such unique worlds as the IWC Mojave Desert, IWC Woodland and IWC Lake Tahoe. This digital club will grow as more worlds and features are added.

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Our exclusive metaverse experience will provide a modern and meaningful way to communicate with our clients. By building an inclusive community for members to enjoy and linking the physical world with its virtual counterpart, we can showcase our brand like never before.
Christoph Grainger-Herr, CEO of IWC

To be a member, you will need to scan a QR code presented to you to claim the NFT, which is minted on Arianee. The token comes in the shape of a raw diamond artwork. Only 1,868 tokens are available for the first drop and they will be released at IWC's Watches & Wonders booth and various IWC channels.

Above The raw diamond NFT

Members will also have access to exclusive events and services; one of the first privileges is an invitation to attend a private performance on April 1, 2022 at Théâtre du Léman in Geneva to celebrate the new Colors of Top Gun collection.

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