For its debut in the metaverse, IWC Schaffhausen has collaborated with architect Hani Rashid (the co-founder of Asymptote Architecture which famously designed the abstract W Abu Dhabi Yas Island) to build the IWC Diamond Hand Club. The bespoke space is the digital version of its Watches & Wonders shipping container-style booth at Palexpo in Geneva, and features such unique worlds as the IWC Mojave Desert, IWC Woodland and IWC Lake Tahoe. This digital club will grow as more worlds and features are added.
Our exclusive metaverse experience will provide a modern and meaningful way to communicate with our clients. By building an inclusive community for members to enjoy and linking the physical world with its virtual counterpart, we can showcase our brand like never before.— Christoph Grainger-Herr, CEO of IWC