This new Panerai Radiomir is your ticket to a once-in-a-lifetime Sicilian adventure

As you can probably guess by now, the Experience this watch grants is a cruise on the luxurious Eilean to Sicily where you will have a chance to immerse in the island’s rich history and culture that includes a hike up Mount Etna, the highest active volcano in Europe, as well as a visit to one of its amazing wineries. 

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INTIMATE CONNECTIONS

Acquiring a watch is a deeply emotional experience. For all the technical mastery, the watch you eventually choose to adorn your wrist has to resonate with you—whether through its style or the sense of belonging it represents. Panerai takes this connection even further, inviting owners into its world through extraordinary curated experiences that embody its values as a prestige watch manufacture.

Considering the demographics of its core clientele, the Panerai Experiences Programme is built around three key pillars: Military, Adventure, and Italianity. Are you the gung-ho type eager to jump into the action? Then the Military Experience is made for you. Nature is your elixir? Then the Adventure Experience should be right up your alley. And for connoisseurs of the finer things in life, the Italianity Experience indulges your refined taste—as exemplified by the aforementioned Sicilian getaway. 

And Panerai is serious about making these experiences truly unparalleled for its customers. The Military Experience, for instance, offers its clients the opportunity—and I say this in all seriousness—to train alongside the elites in the Italian Navy and Navy SEALS. For this Experience, the formidable Submersible is the chosen timepiece, which Panerai likens to an “essential survival tool”.

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For one of the first Military Panerai Experiences, it created the Submersible Forze Speciali Experience Edition. The watch boasted qualities and features that matched the Italian Special Forces’ grit and determination—a hardy 47mm DLC-coated titanium case with unidirectional ceramic bezel; indexes in solid blocks of Super-Luminova; a three-day power reserve; a flyback chronograph; and Time to Target countdown. The owners of this watch underwent a series of exercises with the Italian Special Forces, putting their recently purchased timepiece through the paces. 

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For the Adventure series, Panerai works closely with its long-time ambassador, explorer Mike Horn. Known for his legendary solo treks without motorised vehicles, including across the Arctic Circle and along the Equator, Horn gave 19 purchasers of the Panerai Submersible Mike Horn Edition a peek into his world—by bringing them into the harsh, unyielding landscape of the North Pole in 2023. He also took the opportunity to bring greater awareness to the harm humans were inflicting on our ecosystem. 

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The said Submersible is engineered for extreme environments and, fittingly, constructed from recyclable materials. The 47mm case is EcoTitanium obtained from recycled titanium. The strap is made from recycled PET, a sustainable material of repurposed plastic. The dive watch, water-resistant up to 300m, also features blue Super-Luminova on the indexes and skeleton hands for optimal visibility in dim, snowy conditions. 

This year, Horn will be leading the Paneristis (an endearing term for enthusiasts of Panerai watches) on another expedition—this time taking place in Bhutan. For this outing, they are expected to strap on the Submersible GMT Titanio Mike Horn Experience Edition PAM01670 in 47mm Grade 5 Titanium that is 40 per cent lighter and 60 per cent harder than steel. The unidirectional bezel is made of Carbotech, a corrosion-resistant composite material even lighter than lightweight titanium. 

A GMT function enriches the watch, indicated via a second orange hand–in a nod to the colour of the Bhutan flag—and an AM/PM counter at 9 o’clock. Water-resistant up to 500m, which is more than half of the standard Submersible, it is endowed with an automatic skeleton movement with a micro-rotor. The Submersible GMT Titanio Mike Horn Experience Edition is limited to 30 pieces. 

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By offering its customers these experiences and allowing them to test the watches in their intended conditions, Panerai deepens their connection to its core values of precision, toughness, and reliability.

“The Panerai Experiences Programme is a pioneering initiative for clients to connect deeply with the essence of our brand,” said Jean-Marc Pontroué, CEO of Panerai. “We believe true luxury transcends the product itself; it is about creating lasting memories, fostering a genuine sense of community, and offering priceless experiences that enrich the lives of our clientele.”

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