Omega, Panerai and Tudor set their sights on high seas glory at the 37th Louis Vuitton America’s Cup
Since its debut in 1851, the America’s Cup has evolved into a high-tech spectacle that marries cutting-edge design and performance with human skill, perfectly embodying the values of its watch sponsors. As the regatta returns to Barcelona from August 22 to October 27 this year—its first visit to the city since 2007—let’s explore a selection of exclusive race-themed releases.
Read more: Paris 2024: This Omega watch is dedicated to Olympic glory
OMEGA
Omega’s connection to the America’s Cup is deep-rooted. Sponsoring the current trophy holders, Emirates Team New Zealand, since 1995, Omega is also serving as the official timekeeper of the race for the fourth time.
For Emirates Team New Zealand, Omega has crafted the Seamaster Planet Ocean Deep Black ETNZ Edition in the colours of the defending champions. Nautical elements include a turquoise regatta countdown at three o’clock and a seconds hand with an ewer-shaped counterweight resembling the competition trophy.
The self-winding chronograph features the Co-Axial Master Chronometer caliber 9900, a 60-hour power reserve, and water resistance to 600m. Its 45.5mm ceramic case is designed for robust wrists and comes with two turquoise rubber and black NATO straps with a folding clasp.

Above Omega Seamaster Planet Ocean Deep Black ETNZ Edition celebrating its support for Emirates Team New Zealand at the 37th America’s Cup
To commemorate its fourth appearance as the official timekeeper of the race, the oldest international sporting competition, Omega has created the Seamaster Diver 300M America’s Cup.
See also: Paris 2024 Olympics hosted by Omega as the official timekeeper
The Master Chronometer is crafted in 42mm stainless steel with blue ceramic unidirectional bezel with a regatta scale comprising two 5-minnute pre-start sections and a start section.
The dial pattern mimics the seawaves, achieved through laser-engraving on white ceramic. The openworked minute and hour hands are in red and blue, complemented by a blue seconds hand with a counterweight in the shape of the America's Cup “Auld Mug” trophy. The sapphire caseback features the Barcelona logo in blue.
PANERAI
Panerai, a partner of the America’s Cup since 2017 and the “Italian challenge” since 2019, has leveraged its extensive experience in advanced material innovations to develop five high-performance models within its Submersible collection. These iterations centre on the patented Ti-Ceramitech case—a lighter, more durable combination of special steels and ceramic-coated titanium that was seven years in the making.
This case features prominently in the Submersible QuarantaQuattro Luna Rossa Ti-Ceramitech, an automatic diver’s watch with water resistance to 500m and a three-day power reserve. It includes a unidirectional rotating titanium bezel for measuring immersion time as well as a date function and small seconds with a stop-second feature.

Above Panerai Submersible QuarantaQuattro Luna Rossa Ti- Ceramitech
The Submersible GMT Luna Rossa, also water-resistant to 500m, features a GMT hand inspired by the Luna Rossa’s sails and a flange with a 24-hour dual-time display. Its satin-brushed titanium case houses the P900 self-winding caliber, offering a three-day power reserve. The watch’s blue ceramic unidirectional rotating bezel contrasts elegantly with the dial, and it comes with two bi-material and rubber straps.
The Submersible Luna Rossa, the most accessible of the five, is an automatic steel diver’s watch with water resistance to 300m and a three-day power reserve. It features a unidirectional ceramic bezel and is available in two versions: a limited edition of 300 pieces with a matte grained white dial and a variant with a blue sun-brushed dial
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Above Panerai Submersible GMT Luna Rossa
At a higher price point, the Submersible Tourbillon GMT Luna Rossa Experience Edition, crafted in Carbotech and water-resistant to 300m, is limited to just 20 pieces. As a unique perk, buyers will also enjoy an exclusive behind-the-scenes experience of the Cup.
As the official sponsor of Luna Rossa Prada Pirelli since 2019, Panerai has created the Submersible QuarantaQuattro Luna Rossa PAM01681 for the 37th America’s Cup. A limited edition of 137 pieces, the 44mm stainless steel with black ceramic bezel timepiece takes its design cues from the Luna Rossa AC75 yacht. The silver sun-brushed dial recalls the boat’s reflective hull. The grey and red tones are reminiscent of the Luna Rossa team’s uniforms.

Above Panerai Submersible QuarantaQuattro Luna Rossa PAM01681
However, its most striking feature is perhaps the small seconds sub-dial adorned with a wave pattern created using the ‘azurage’ technique. The contrast between the SuperLuminova and the engraved pattern improves the watch's readability. The watch is powered by the automatic P.900, a highly reliable calibre with a 3-day power reserve.
TUDOR
Tudor, a sponsor of the prestigious Bol d’Or Mirabaud race on Lake Geneva, is the newest addition to The America’s Cup stage, following a long-term partnership with Alinghi Red Bull Racing established in 2022.

Above The Alinghi Red Bull Racing yacht
To celebrate its entry into competitive yacht racing, Tudor launched the Pelagos FXD Alinghi Red Bull Racing Edition in time-only and chronograph models. These two automatic watches feature COSC-certified manufacture movements, a three-day power reserve, and matte black carbon composite cases featuring the Alinghi logo. They are water-resistant to 200m and come with a titanium screw-down crown.
Engineered for legibility, comfort, and durability, the watches feature a notched bi-directional titanium bezel with a carbon composite disc, a cleverly graduated 60-minute scale for precise regatta countdown tracking and blue fabric straps.

Above Tudor Pelagos FXD Alinghi Red Bull Racing Edition watches







