Cover The new MoonSwatch Mission to Earthphase - Moonshine Gold features the beloved cartoon character, Snoopy
The new MoonSwatch Mission to Earthphase - Moonshine Gold features the beloved cartoon character, Snoopy
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Appearing for the first time in the Omega x Swatch Bioceramic MoonSwatch collection, Snoopy has a unique connection to space exploration and Omega
How did a cartoon beagle, often found lazing on the roof of his doghouse in the Peanuts comic strip, become a hot property in horology? Thank NASA when it picked Snoopy as its mascot for the Apollo space programme. At the height of the Space Race in the 1960s, the American space agency needed a friendly and widely recognisable symbol to humanise the high-risk space missions, especially in the wake of the tragic Apollo 1 incident in 1967.
A Silver Snoopy Award was later created as a way for the astronauts to recognise the contributions of NASA’s employees and vendors. In 1970, Omega was awarded the Silver Snoopy for the role that its Speedmaster timepiece—also known as the Moonwatch—played in guiding the Apollo 13 crew safely back to Earth after encountering technical issues in space. You can read more about this extraordinary journey here.
Read more: Why we love the Omega Speedmaster Apollo 11 50th Anniversary
Omega Speedmaster Snoopy (2003)
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In 2003, Omega released the first Speedmaster—nicknamed the Moonwatch—to feature the classic image of Snoopy. It revisited this theme only twice since—once in 2015 to mark the 45th anniversary of Apollo 13, and again in 2020 to honour 50 years since receiving the Silver Snoopy. These Snoopy-themed Omegas are prized today not just for their scarcity but also because of their connection to space exploration.
Now this beloved cartoon character has found its way to the Omega x Swatch MoonSwatch, Mission to Earthphase- Moonshine Gold, which will be available in select Swatch boutiques worldwide only on August 9, 2025.
See also: The first MoonSwatch with Moonshine Gold
Above Mission to Earthphase - Moonshine Gold in navy blue Bioceramic
Mission to Earthphase - Moonshine Gold in navy blue Bioceramic
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The watch is distinguished by the Earth phase indicator at 10 o’clock, which rotates counterclockwise—the opposite direction of the moon phase at 2 o’clock. When there’s a full moon, you’ll see a new Earth. When there’s a new moon, the full Earth appears. The pair of moons is coated in radiant Moonshine Gold, a proprietary alloy of Omega.
Beneath the Earth phase is an illustration of Snoopy and his favourite co-pilot, Woodstock, taking in the sight of the Earth on the moon. The 42mm Bioceramic case, in dark navy blue, is paired with a navy rubber Velcro strap. The caseback features an engraving of the mission statement and a painting of Earth on the battery cover.
Will you be standing in line on August 9?
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Brian Cheong leads the watch (Tatler GMT) and jewellery content at Tatler Malaysia, combining sharp editorial insight with years of luxury lifestyle experience. A seasoned journalist in luxury watches based in Kuala Lumpur, Brian had previously helmed World of Watches, Men's Folio and Prestige Malaysia.
