Cover Scenes at the ‘Prime-Time Event 2025’ hosted by Mido at Bangkok’s Four Seasons Hotel (Photo: courtesy of Watchworks)
Scenes at the ‘Prime-Time Event 2025’ hosted by Mido at Bangkok’s Four Seasons Hotel (Photo: courtesy of Watchworks)
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Mido’s Multifort TV Chronograph watch lands in the Philippines, offering a blend of nostalgia and innovative engineering
The 1970s were a wild, transformative time for watchmaking. Designers, under pressure during the Quartz Crisis, began to experiment like never before. Amid a sea of geometric case shapes and bold dials, one of the era’s most distinctive was a softly rounded, squared-off design inspired by the television screen, which had by then become a fixture of modern life. Swiss watchmaker Mido was among the early adopters of the silhouette, introducing its TV-shaped case in 1973.
Fast-forward to today, and Mido’s latest evolution of that retro spirit is here. Following a high-profile debut in Bangkok, the new collection led by the Multifort TV Chronograph makes its local entrance with Watchworks, which adds Mido to its family of accessible luxury brands this year.
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Above Mido Multifort TV Chronograph with the blue fabric strap (Photo: courtesy of Watchworks)
Above Back at the launch in Bangkok, Mido CEO Franz Linder said, “It is a special moment to share these timepieces here in Bangkok, surrounded by our esteemed guests and to celebrate the craftsmanship and passion that define Mido.” (Photo: courtesy of Watchworks)
Mido Multifort TV Chronograph with the blue fabric strap (Photo: courtesy of Watchworks)
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Straight away, the unique design of the Multifort TV Chronograph grabs your attention. There’s the robust 42mm satin-finished and polished stainless steel case, and there’s the dial: introduced in three vivid colour variations, including a standout blue gradient that dances under the light. Paired with brushed horizontal lines, white Super-LumiNova indexes and three chronograph subdials, it strikes the ideal balance between vintage flair and contemporary utility for today’s growing market of timepiece enthusiasts.
Speaking of judicious tastes, true connoisseurs will appreciate the Swiss automatic movement with 60 hours of power reserve, a Nivachron™ balance spring for anti-magnetic protection and refined finishing visible through the transparent case back. The model includes both a stainless-steel bracelet and a blue fabric strap, making it as adaptable as it is distinctive.
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Above Scenes at the ‘Prime-Time Event 2025’ hosted by Mido at Bangkok’s Four Seasons Hotel (Photo: courtesy of Watchworks)
Scenes at the ‘Prime-Time Event 2025’ hosted by Mido at Bangkok’s Four Seasons Hotel (Photo: courtesy of Watchworks)
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The watch world, much like fashion, has always been cyclical—but this particular return to retro feels particularly resonant. Watches, after all, are vessels of memory, and in uncertain times, there’s comfort in something that evokes another era. And the 1970s, for all their chaos, were also a time of invention, self-expression and breaking the mould. What better source of inspiration for a new generation of watchmakers—and wearers—looking to stand out?
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Trained as a student journalist, Mac’s knack for writing was a serendipitous discovery. Years later and she can’t imagine doing anything else. When she isn’t typing away on a story, she revels in being lost in a new city, revisiting a cosy film or sitcom, and idling away with her dogs.
