Spanish activewear label Oysho opens its first store in the Philippines, bringing a new blend of fashion and function to the city’s style scene
There’s a kind of thrill that comes with seeing a global brand finally land in Manila, and Oysho’s arrival has brought just that. Known internationally for activewear that merges function and style, the Spanish label has officially opened its first Philippine store at SM Mall of Asia. This debut feels perfectly timed for a city where fitness and fashion now go hand in hand.
From the outside, the store’s clean façade hints at something more refined than your average athleisure shop. Inside, the design is showcased in layers: light-filled, airy and welcoming, with subtle oak accents complementing the sleek modernity.
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Above Inside Oysho’s debut store located in SM Mall of Asia, Pasay City (Photo: Oysho)

Above Inside Oysho’s debut store located in SM Mall of Asia, Pasay City (Photo: Oysho)
What makes the space stand out isn’t just its size but its mood. Rather than overwhelming visitors with racks upon racks, Oysho creates a sense of flow. The space and layout allow shoppers to take in the collections at their own pace. Even the fitting rooms felt elevated, with warm lighting that can turn trying on a sports bra or a pair of leggings into part of the experience rather than an afterthought.
And then, of course, there are the clothes themselves. Oysho has long been admired abroad for its ability to create pieces that slip seamlessly into everyday life. Leggings that double as streetwear, sports bras stylish enough to wear under a blazer, relaxed outerwear that moves from the gym to errands without fuss. The appeal lies in that blend: fashion-forward but never intimidating, technical but always wearable.
The city is fast-paced, social and always on the move; there’s little patience for outfits that can’t multitask. Oysho’s collections answer that with versatility, offering pieces that can be as comfortable on a yoga mat as they are at brunch with friends. From coffee runs to mall strolls and casual nights out, activewear has become a new kind of uniform. Indeed, the lines between sportswear and streetwear have merged, and Oysho slots neatly into this shift.
Oysho opening its first store in the country felt like the beginning of a new conversation about how Filipinos can approach style, comfort and movement. What makes its arrival feel exciting is that it doesn’t present activewear as a niche category—it makes it aspirational yet accessible, the kind of clothing that adapts to wherever the day takes you. And the timing couldn’t be better for a city like Manila, where wellness is increasingly embraced not just as a routine but as a way of life.
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