Cover GPHG 2025: legends challenged by a new generation of watchmaking

The GPHG 2025 season showcases a duel of icons and daring “dark horses,” with 90 watches across 15 categories vying for the Aiguille d’Or.

As the Grand Prix d’Horlogerie de Genève, often called the “Oscars of watchmaking”, begins, the spotlight once again falls on those who set the benchmarks of the craft. GPHG 2025 stands apart: a duel between the giants and the daring “dark horses”, creating a landscape at once recognisable and refreshingly unpredictable.

From more than 1,000 Academy members, including experts, collectors and seasoned journalists, just 90 watches were chosen to compete across 15 categories. Each is not only an object of precision but also a manifesto of design and artistry. And in every category, the contest between rivals brings intrigue, heightening the journey towards the coveted Aiguille d’Or.

Read more: Zenith Chronomaster Sport Meteorite: when craftsmanship meets natural meteorite

Ladies’ & Ladies’ Complication: When time is tinged with femininity

Tatler Asia
Above More than a timepiece, the Audemars Piguet Royal Oak Mini Frosted Gold embodies both femininity and strength (photo: @audemarspiguet)

In a world of complex mechanisms, feminine beauty is not eclipsed but celebrated as art. The GPHG 2025 Ladies’ category showcases two contrasting visions. The Audemars Piguet Royal Oak Mini Frosted Gold, an enduring icon, reappears in shimmering Frosted Gold, radiating both strength and delicacy. Rooted in the legacy of Gérald Genta, it represents certainty and refinement.

Set against it is the Gérald Genta Gentissima Orsin Fire Opal, a vivid surprise. Its dial of blazing opal is closer to a painting than a watch, pulling collectors into a dreamscape. It speaks with the voice of pure artistry, ensuring the final outcome is far from assured.

Tatler Asia
Above Hermès Cut Le Temps Suspendu: a watch that does more than count hours: it halts them, a complication steeped in romance (photo: 小红书 - Hermes)
Tatler Asia
Above Gérald Genta Gentissima Orsin Fire Opal: a dial of living colour that draws one into a magical realm (photo: @geraldgentaofficial)

The Ladies’ Complication category celebrates mechanical ingenuity for women. Hermès presents Cut Le Temps Suspendu: poetic, refined, capable of “stopping time” at a touch. Alongside it stands the Milléchron x Alessandro Rigotto Marquis Constellation, an artisanal creation with quiet artistry and remarkable depth. It is not merely complex engineering, but the tale of the makers themselves, with the potential to shift expectations.

Mens' & Mens' Complications: The Allure of Simplicity and the Pinnacle of Complexity

Tatler Asia
Above A mechanical tour de force of composure and grace, balancing technical intricacy with refined beauty (photo: Urban Jürgensen)

The Men’s category has long been a contest of philosophy. Urban Jürgensen’s UJ-2 is minimalism at its most elegant: a model of refinement that will resonate with purists. Its rival, the Zenith GFJ Calibre 135, revives a legendary movement, reminding us that heritage has a depth no modern simplicity can easily outshine.

In the GPHG 2025 Men’s Complication category, Urban Jürgensen’s UJ-3 continues this legacy of poise and craftsmanship, uniting form and function with finesse. Facing it is the Naoya Hida & Co NH TYPE6A, a Japanese “dark horse” whose disciplined precision and extraordinary detailing bring a philosophy entirely its own, a bold challenge to Western convention.

Iconic: Symbols and aspirations beyond limits

Tatler Asia
Ảnh: Time+Tide Watches
Above Audemars Piguet Royal Oak Perpetual Calendar Sand Gold – an icon of icons, where timeless design meets masterful complication (photo: Time+Tide Watches)
Ảnh: Time+Tide Watches

This is the arena of legends. The Audemars Piguet Royal Oak Perpetual Calendar Sand Gold encapsulates iconic design while mastering complexity. But then comes the Breguet Classique Souscription 2025, pure heritage, a reminder that the power of history and classic elegance endures.

The Tourbillon category is where mechanics become theatre. Louis Vuitton’s Tambour Taiko Spin Time Air Flying Tourbillon proves the maison’s boundless imagination, blending technical bravado with daring aesthetics. Meanwhile, Fam Al Hut Möbius enters with a distinctive interpretation: lesser known, yet uniquely original, a creation that insists on attention.

In the Mechanical Exception category, the Greubel Forsey Nano Foudroyante represents the summit of technology and boundless imagination. Each of the maison’s creations is a feat of horology few could conceive. Yet the Hazemann & Monnin School Watch Subscription arrives with an independent spirit, unafraid to experiment and take risks. It may not come from a household name, but its difference and daring could well spring a delightful surprise.

Don’t miss: Van Cleef & Arpels unveils Perlée Extraordinaire Fruits Enchantés: where time meets fairy tales

Chronograph & Sports: The race of speed and style

Tatler Asia
Ảnh: Monochrome Watches
Above TAG Heuer Monaco Split Seconds Chronograph F1: the very embodiment of sporting DNA and F1 racing energy (photo: Monochrome Watches)
Tatler Asia
Ảnh: Norqain
Above Norqain Wild One Skeleton 39: youthful, dynamic and crafted from unconventional materials, a wildcard full of potential (photo: Norqain)
Ảnh: Monochrome Watches
Ảnh: Norqain

The Chronograph category belongs to the pursuit of speed. TAG Heuer’s Monaco Split Seconds Chronograph F1 is steeped in the brand’s motor-racing spirit: sleek, technical, the essence of modern velocity. In contrast, Louis Moinet’s 1816 takes us back to the roots of the chronograph, carrying history and fine finishing in equal measure. It is a dialogue between modern innovation and heritage.

The Sports category is about character as much as performance. The TAG Heuer Formula 1 Chronograph x Oracle Red Bull Racing, with its unmistakable F1 identity, looks primed to lead. Yet the Norqain Wild One Skeleton 39, youthful and bold with its open-worked design and experimental materials, signals a new generation of sports watch that is more personal and more independent.

Jewellery & Artistic Crafts: Beauty beyond the standards of time

arrow left arrow left
arrow right arrow right
Photo 1 of 3 Bvlgari Serpenti Aeterna: a proclamation of splendour, coiled in the eternal serpent and lit with hundreds of diamonds (photo: Bulgari)
Photo 2 of 3 Simon Brette Chronomètre Artisans Joaillerie: an uncommon union of haute horlogerie and fine jewellery (photo: Simon Brette)
Photo 3 of 3 Hermès Arceau Rocabar de rire: a vibrant equestrian tableau of vitality, strength and grace (photo: The Watches Page)

The Jewellery category brings luxury into contest. Bvlgari’s Serpenti Aeterna dazzles as a totem of power and eternity, its serpent form alive with a cascade of diamonds. Against it stands the Simon Brette Chronomètre Artisans Joaillerie, a rare alliance of jewellery art and watchmaking, each detail bearing the craftsman’s hand. Its originality and refinement may well eclipse even the most established names.

In the Artistic Crafts category, horology is elevated to canvas. The Hermès Arceau Rocabar de rire captures the horse in all its energy and delicacy, a lively painted scene on the wrist. The Alto ART 01 Falcon Eye, meanwhile, reveals a different kind of artistry, shaped by painstaking workmanship and storytelling of its own.

Petite Aiguille & Challenge: Refined in stature and bold in spirit

Tatler Asia
Above Studio Underd0g x Fears The Gimlet: a celebration of youth, individuality and playful collaboration (photo: @hourstrikerwatches)
Tatler Asia
Above Dennison Tigers Eye: a study in classicism, pared back but striking in its personality (photo: Dennison Watch)

The Petite Aiguille category honours pieces offering exceptional value. Christopher Ward’s C12 Loco, with its striking architecture and accessible philosophy, is a serious contender. Yet the Ōtsuka Lōtec No. 5 Kai, rustic yet refined in its Japanese craftsmanship, has the potential to overturn expectations.

The Challenge category invites audacity. Studio Underd0g x Fears The Gimlet is youthful, idiosyncratic and defined by collaboration. Set against it, the Dennison Tigers Eye appeals with understated strength – a traditional design infused with character, conquering hearts through simplicity with a twist.

Time Only & Mechanical Clock: Pure beauty and independent machines

Time Only celebrates minimalism in its purest form. The Daniel Roth Extra Plat Rose Gold exudes classical poise, while Raúl Pagès’ RP2 stands apart as a creation of independence, the work of one man’s devotion and artistry – enough to command the industry’s respect.

The GPHG 2025 Mechanical Clock category closes the field. Louis Vuitton’s Montgolfière Aéro shows the maison’s inexhaustible inventiveness, while Fiona Krüger’s Mystery Box reveals a mysterious, provocative design that deliberately challenges convention.