An independently managed watch fair founded in 2020 by the likes of Bulgari, H. Moser & Cie., Breitling, Ulysse Nardin, Urwerk, Gerald Genta, MB&F and Girard-Perregaux, the Geneva Watch Days takes on a phygital format (a mix of in-person and virtual presentations) to address the movement restrictions brought on by the global pandemic.
Held from August 30 to September 3, here are our top picks from the founding partners this year—and there's even a famous Disney mouse in the midst.
Urwerk UR-100 Electrum
In 2019, the creative force behind Urwerk added displays for Earth's journey along the equator and around the sun to the UR-100. Upon completing its run along the minute track, the brand's signature orbital satellite hour hand doesn't 'disappear'—rather, it soldiers on to indicate Earth's rotation on the equator; the hand on the right will show its journey around the sun.
These simultaneous displays of time and astronomical distance are now enriched by an ancient material called electrum, a gold and silver alloy used by ancient Greeks and Egyptians to make their coins. The muted yellow gold appearance is made more distinctive by pleated patterns for a tactile case. Available in a limited edition of 25 pieces.