Cover Watches and Wonders 2025 promises an electrifying week for global watch enthusiasts, offering the chance to admire exquisite timepieces and immerse themselves in unique interactive experiences. Photo: Watches and Wonders
Watches and Wonders 2025 promises an electrifying week for global watch enthusiasts, offering the chance to admire exquisite timepieces and immerse themselves in unique interactive experiences. Photo: Watches and Wonders
1 / 1
Watches and Wonders 2025 (1–7 April) in Geneva is set to be an unmissable celebration of haute horlogerie.
Geneva is abuzz with anticipation as it prepares to host an event that will set the pulse of the watch world racing. With more brands, more innovation, and more excitement than ever, Watches and Wonders 2025 promises a showcase that extends beyond tradition, where collectors and connoisseurs can revel in the latest innovations and exclusive experiences. From exclusive previews to interactive workshops, this is the ultimate celebration of horology, offering a dynamic, hands-on experience for watch aficionados.
Tatler Vietnam is your guide as we count down to one of the most eagerly awaited events in the watchmaking calendar.
Read more: Rolex’s unexpected influence in cinema, featuring top talents
Unprecedented scale of expansion
With its centuries-old watchmaking heritage, Geneva provides the perfect stage for 60 esteemed brands to converge, unveiling the finest craftsmanship and latest horological marvels.
Watches and Wonders 2025 welcomes industry experts and international press from 1 April, before opening to the public from 5 to 7 April. Beyond admiring the latest masterpieces, visitors can take part in hands-on workshops, insightful discussions and exclusive meetings with master watchmakers and artisans. Throughout the city, brands will captivate guests with dazzling displays in boutiques and showrooms, ushering in an unforgettable experience.
One of the standout moments this year is In The City on Thursday, 3 April, when Geneva’s grand watch boutiques will extend their opening hours until 9pm. Adding to the excitement, French electronic duo Bon Entendeur will take to the stage at Quai Général-Guisan for a high-energy performance. “Everyone deserves to experience something extraordinary. Watches and Wonders 2025 is about emotion and connection, and we are dedicated to fostering these values,” says Cyrille Vigneron, President of the Watches and Wonders Geneva Foundation.
A focus on the next generation
This year’s event is an unparalleled opportunity for young people eager to explore career paths, training programmes or simply indulge their passion for fine watchmaking. Visitors can engage with students from prestigious maisons, discover innovative projects at The LAB—a hub where brands, startups and schools collaborate on groundbreaking horological concepts—and explore the Watchmaking Village at Pont de la Machine, where workshops, training insights and hands-on experiences await. Meanwhile, at Palexpo, spectators can witness the SwissSkills 2025 qualifiers unfold in real time.
Read more: Beyond watches—how Cartier is leading the new wave of men’s jewellery
Explore in different ways
Inside the Salon, Longitude 0°, a striking photography exhibition by Fred Merz, traces the iconic Greenwich Meridian, capturing extraordinary landscapes and the stories of those who live along its path. Meanwhile, a curated programme of seminars in the Auditorium will offer fresh perspectives on emerging talent, the evolving role of women in horology, the rise of the pre-owned watch market and the ongoing efforts to secure UNESCO Intangible Cultural Heritage status for watchmaking.
Beyond the exhibition halls, In The City will play host to a variety of cultural events that cast horology in a new light. At Payot Bookstore, visitors can meet celebrated figures such as historian Gérard Duc, writer Max Lobe, and crime novelists Nicolas Feuz and Marc Voltenaeur, bridging watchmaking with literature, philosophy and history. Meanwhile, at Bio Cinema, Claude Schauli’s documentary Les Héritiers des Paysans-Horlogers will take viewers on an emotional journey through the lives of farmers who became master watchmakers.
With just hours to go, the world’s largest watch exhibition is poised to begin.
READ NOW
Watches and Wonders 2025: CEO Matthieu Humair on what to expect at this year’s show
The art of timekeeping: Inside the world of Vietnam’s watch collectors
Fine dining and haute horlogerie: Hublot ambassador and chef Silvio Germann on their shared artistry
