Daniel Arsham Reimagines the Tiffany & Co Blue Box in the Coolest Possible Way
After making a splash with their About Love campaign featuring music icons Beyoncé and Jay-Z, where Equals Pi, a never-before-seen artwork by the late Jean-Michael Basquiat took pride of place, American jeweller Tiffany & Co is back with another rave-worthy artist collaboration.
Tapping New York-based contemporary artist Daniel Arsham, they have created a dazzling series of 49 eroded bronze sculptures that work to reimagine the famous Tiffany Blue Box packaging in the artist’s signature ‘Future Relics’ aesthetic.
Called the Bronze Eroded Tiffany Blue Box, it is the latest extension of Arsham’s ‘Future Relics’ series of artworks—where he recontextualizes contemporary objects through the keyhole of an imagined future. The sculptures’ patina and distorted aesthetic display a tension in time in bridging the past, present and future, and reimagines the jeweller’s Tiffany’s timeless heritage as an indispensable piece of modern culture and gifting traditions.
“I always gravitate towards items that are immediately culturally recognisable. The Tiffany Blue Box has that power,” said Daniel Arsham. “I wanted to address it in a way different than how it was originally intended by giving it a distressed, aged quality which represents its history, how much of a fixture it is in our world today, and how it will continue to be relevant decades, even centuries from now.”
Arsham’s ingenuity in transforming the iconic packaging into a work of sculptural distortion subverts the familiar into something new, and the juxtaposition of rough with refined and timeless with modern highlight his sophistication in thought and artistry.
What’s more, the rugged sculpture will house a limited-edition Tiffany Knot x Arsham Studio bracelet in 18k white gold with diamonds and tsavorites. Taking inspiration from the energy and character of New York, the Tiffany Knot collection is subversive, individualistic and modern.
Tsavorite, a Tiffany legacy gemstone that the House introduced to the world in 1974, is another element of the Tiffany and Arsham Studio signature hue. The limited-edition bracelet and beguiling sculpture that houses it show a loyal commitment to craftsmanship, discovery and innovation that the House and Arsham strive to maintain.
The bracelet—which is a preview of the House’s new Tiffany Knot collection—will be available in Singapore in January 2022.
In honour of the collaborative project, Arsham is also wowing audiences with his creation of a gigantic installation that evokes his sculpture on a heightened scale on the main floor of the Tiffany Flagship Next Door in New York City, where visitors can enter the immersive Tiffany x Arsham Studio experience and engage with the artwork displays and the limited-edition bracelet from now to the end of October.