Cover Fred’s newest campaign celebrates life and sunlight on the French Riviera, embodying the spirit of “The Sunshine Jeweler” (Photo: Fred)
Fred’s newest campaign celebrates life and sunlight on the French Riviera, embodying the spirit of “The Sunshine Jeweler” (Photo: Fred)
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Under the Fred sun, where every sparkle tells a story of endless possibilities, the Parisian jewellery maison invites you to embrace the warmth of its legacy and discover the essence of The Sunshine Jeweller
Nothing embodies the true beauty of life and the world around us quite like jewellery does, they’re inherently one of nature’s most mesmerising wonders themselves. As we get swept away in the ever-changing currents of time and memories fade past us like drifting smoke, the adornments that hold our cherished moments and sentiments continue to sparkle for generations. In these vessels, time stands still, allowing us to revisit the precious days gone by whilst embracing the present.
For almost nine decades and counting, Parisian luxury jewellery maison Fred has been transforming earth’s treasures into exquisite odes to the joys of living, honouring the effervescent zest for life and heartfelt love for the sunlight of its founder, Fred Samuel. A legacy that has revered the maison as ‘The Sunshine Jeweller,’ the idyllic landscapes of the French Riviera serve as a timeless muse, where the heart and soul of Fred lies.
Above Force 10 bracelet
Above Force 10 necklace
Force 10 bracelet
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Above Chance Infinie ring
Above Pretty Woman necklace
Chance Infinie ring
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Amidst the peak of summer’s radiance, Fred is celebrating the boundless joie de vivre embedded in its vibrant heritage with a sunlit tale that captures the essence of The Sunshine Jeweller—not just as a master of craftsmanship, but a storyteller of every moment life brings.
Set against the sun-kissed backdrop of the French Riviera, the maison takes us on a visual summertime odyssey with the Freddies as they chase the sun from morning to dusk, seizing each luminous moment like a jewel in time. United in a joyous pursuit, they revel in every breath with exuberance as they dive off a cliff into the azure waters, steer along coastal roads in a convertible, bask in the sun’s gentle caress aboard a sailboat, gaze at the horizon with wind-whipped hair, and dance in the enchantment of the golden hour.
See also: Permanent jewellery: The fashion innovation that’s here to stay
Above Force 10 bracelets
Above Force 10 Winch pendant necklace and Force 10 bracelets
Force 10 bracelets
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Above Pain de Sucre rings
Above Chance Infinie High Jewellery set
Pain de Sucre rings
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For one exhilarating day, every gesture, every glance, and every fleeting moment of infinite joie de vivre shared become eternally precious amidst the timeless sparkle of Fred’s Force 10, Chance Infinie, Pretty Woman, and High Jewelry creations that illuminate the sky like stars shimmering with the promise of everlasting memories.
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Above Force 10 Baguette bracelet
Above Force 10 bracelet
Force 10 Baguette bracelet
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Above Force 10 necklace
Above Chance Infinie Crazy 8 ring
Force 10 necklace
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Each piece, crafted with impeccable savoir-faire, embodies the relaxed yet glamorous elegance synonymous with the Fred legacy—a legacy rooted in emotion, enriched by exceptional craftsmanship and exquisite artistry. At the heart of this sun-drenched visual adventure is a celebration of the maison’s rich heritage and the joyous spirit that has made it The Sunshine Jeweller.
Credits
Images: Fred
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About
Phyll Wu is the Style Writer of Tatler Malaysia. Based in Kuala Lumpur, she's an avid fashion geek who loves all things beauty, pop-culture, and film.
