Cover Solenn Heussaff for the ‘She is Jewelmer’ campaign (Photo: courtesy of Jewelmer)
Solenn Heussaff for the ‘She is Jewelmer’ campaign (Photo: courtesy of Jewelmer)
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Jewelmer’s new campaign, featuring French-Filipina artist and actress Solenn Heussaff, recognises the power and inherent beauty of the modern woman, mirroring her spirit in the brilliance of the South Sea pearl
Jewelmer, the high jewellery Maison celebrated for its magnificent cultured South Sea pearls, understands that true luxury is not static. It resides in movement, in adaptation, through the profound strength of those who possess it. This philosophy is the core of its latest campaign, She is Jewelmer, a recognition of the modern woman who navigates the world entirely on her own terms.
Such a woman is defined by her fluidity. She is a figure of constant evolution, her character shaped by experience, guided by innate purpose. She transitions seamlessly between her many roles (perhaps a leader, a creator, or even a source of warmth), carrying with her an air of refinement. It is this pervasive, inspiring presence that the Maison seeks to capture.
Fronting the campaign is Solenn Heussaff, the respected French-Filipina artist and actress. Her own life, rich with creative pursuits and personal conviction, serves as a fitting model for the pearl’s intrinsic value. Heussaff’s engagement with her Jewelmer creations reveals a deep connection; the pearls are depicted as constant companions through everyday, never reserved solely for special occasions.
More from Tatler: A mother’s best friend: Jewelmer pearls carry indelible memories
Above Solenn Heussaff (Photo: courtesy of Jewelmer)
Above Rencontre Earrings (Photo: courtesy of Jewelmer)
Solenn Heussaff (Photo: courtesy of Jewelmer)
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“If my pearls could speak, I think they would say that I am someone [who] appreciates every season of my life,” Heussaff observes. This sentiment speaks volumes about accepting life’s rhythm and adapting to change with a dignified outlook. Her advice for thriving is straightforward: “Go with what your gut tells you, don’t let judgment blur your route. Your destination is yours only, and I think if you embrace your journey with confidence, then that’s the way it’s supposed to be.”
This confidence in one’s personal journey reflects the distinctive character of each South Sea pearl—a singular beauty formed over time and circumstance.
See also: Jewelmer merges high art with high jewellery in its Objets d’Art collection
Above Les Classiques Bracelet (Photo: courtesy of Jewelmer)
Above La Mer en Majesté Ring (Photo: courtesy of Jewelmer)
Les Classiques Bracelet (Photo: courtesy of Jewelmer)
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The partnership between Jewelmer and its environment is fundamental to its heritage. Established in 1979 by Jacques Branellec and Manuel Cojuangco, the Maison has dedicated itself to cultivating the world’s most luminous pearls. Their commitment to rarity has allowed Jewelmer to represent a world of continuing quality.
In this campaign, the Jewelmer pearl mirrors the woman who wears it. It is an expression of a multifaceted individual whose self-possession and grace continue to unfold. The creations become subtle symbols of resolve and intrinsic worth, travelling with her from one significant moment to the next.
She is Jewelmer is a tribute to the woman who defines her own destination. Her story, like the golden hue of a South Sea pearl, radiates a distinct and compelling light. It is a reminder that genuine luminosity stems from within, a quality the Maison continues to honour and reflect.
For more information, visit jewelmer.com.
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Credits
Images: courtesy of Jewelmer
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Angela Nicole Regis Guiral is the assistant digital editor of Tatler Philippines. She studied journalism and has since written features that look closely at how culture, lifestyle and social impact converge, while occasionally wandering into the worlds of style and travel.
