Cover Maison Jewelmer’s collection room (Photo: Courtesy of Jewelmer)
Maison Jewelmer’s collection room (Photo: Courtesy of Jewelmer)
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Maison Jewelmer opens a new chapter for the esteemed jewellery house
Jewelmer spent almost half a century penning a love letter to the South Sea pearl, the Philippines’ national gem. Now, the esteemed jewellery house opens a new chapter with the opening of Maison Jewelmer, a private retail space and cultural hub. They aim to provide a bespoke experience for their illustrious friends and clientele.
“Maison Jewelmer is our way of giving back and expressing our gratitude to our clients, who have supported us through the years. We want them to celebrate their personal milestones here, where they can host special events and such. Ultimately, it’s a place where we can give them the service and experience they truly deserve,” shares CEO Jacques Christophe Branellec.
More from Tatler: Jewelmer CEO Jacques Christophe Branellec on crafting the first Filipino-made Miss Universe crown: ‘It’s been an honour’
Above Mother-of-pearl doors that lead inside Maison Jewelmer (Photo: Courtesy of Jewelmer)
Mother-of-pearl doors that lead inside Maison Jewelmer (Photo: Courtesy of Jewelmer)
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Conceptualised and constructed over two years, Maison Jewelmer is nestled on a penthouse floor with sprawling views of Metro Manila that extend over to the bay. The space boasts a blend of Filipino and French influences, highlighted by silk artwork by Olivia d’Aboville and paintings by Thomas Godin. A collection of 15th century Vietnamese artefacts salvaged from a shipwreck near Jewelmer’s pearl farm reflect a love for history and heritage.
Branellec envisions collectors from all over the world visiting Maison Jewelmer while experiencing Filipino hospitality and learning more about the brand’s history. The space will also become a gathering space for educational events, from talks to ikebana classes and champagne tastings. “The purpose of [Maison Jewelmer] is to bring that experiential aspect to the brand and engage in the relationships we’re fostering,” he comments.
Above Maison Jewelmer’s entrance museum (Photo: Courtesy of Jewelmer)
Above Maison Jewelmer’s lounge space with panoramic views of Metro Manila (Photo: Courtesy of Jewelmer)
Maison Jewelmer’s entrance museum (Photo: Courtesy of Jewelmer)
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The space reflects the very essence of Jewelmer and its enduring love affair with craft and sustainability. As one enters through golden mother-of-pearl doors, they are fully immersed into a different kind of retail experience fostered by creativity and a veneration for the sea’s treasures. Branellec remarks, “We want people to leave here and say: only at Jewelmer.”
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About
Julianna has been interested in leading a literary life since she first read Frances Hodgson Burnett's A Little Princess at eight. Before working with Tatler, she was an archive intern at The Center for Fiction in Brooklyn, New York. She is a textbook Pisces who devotes most of her spare time to her crochet projects, watching classic films, and going through her never-ending pile of unread books. She studied creative writing, global literature and art history at Sarah Lawrence College, graduating with a Bachelor of Arts degree in 2022. Toni Morrison, Nora Ephron, Clarice Lispector and Jia Tolentino are among her all-time favourite writers.
Work
Julianna writes about fashion, beauty, sustainability, and the arts. She is always keen on conducting interviews with talented women who are changing the game in their respective fields.
For event invites and story leads, hit her up at julianna.cabili@tatlerasia.com
