Cover Blackpink’s Rosé in the new Tiffany Lock ad campaign (Photo: Tiffany & Co.)
Blackpink’s Rosé in the new Tiffany Lock ad campaign (Photo: Tiffany & Co.)
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Tiffany & Co expands the Tiffany Lock collection with rings, pendants, earrings and an extravagant, diamond-encrusted bracelet
Along with the latest additions to its edgy Tiffany Lock collection, Tiffany & Co has unveiled a new ad campaign featuring its ambassadors—Rosé of Blackpink, Jimin of BTS, Lebanese singer Nancy Ajram and British actress Florence Pugh. This campaign also marks Pugh’s very first appearance in the brand’s ads as its newly appointed spokesperson.
“We are excited to showcase the new expressions of the Tiffany Lock motif,” said Alexandre Arnault, executive vice president of Product and Communication at Tiffany & Co. “Our House Ambassadors showcase the new designs in a campaign that is anchored in the idea of love, which has been central to our brand DNA since our founding in 1837.”
Read more: Tatler friends discover the iconic designs by Jean Schlumberger x Tiffany & Co
Above Florence Pugh (Photo: Tiffany & Co.)
Florence Pugh (Photo: Tiffany & Co.)
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The collection, based on a modern, new take on a familiar Tiffany & Co motif, was introduced just last year, and comprised four unisex bracelets that swiftly became yet another iconic hit of the jeweller.
With the new Tiffany Lock arrivals, the collection now offers an array of jewellery choices besides just bracelets. The padlock motif has been interpreted across earrings, pendants and rings (there’s also a new bracelet) with the same sleek, genderless and contemporary aesthetic of the bracelets that came before them. These are available in 18K white, yellow and rose gold, in options with full-pavé diamonds, half-pavé diamonds or in all-metal variations.
Above Jimin of BTS (Photo: Tiffany & Co.)
Jimin of BTS (Photo: Tiffany & Co.)
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With the new Tiffany Lock arrivals, the collection now offers an array of jewellery choices besides just bracelets. The padlock motif has been interpreted across earrings, pendants and rings (there’s also a new bracelet) with the same sleek, genderless and contemporary aesthetic of the bracelets that came before them. These are available in 18K white, yellow and rose gold, in options with full-pavé diamonds, half-pavé diamonds or in all-metal variations.
Above Nancy Ajram (Photo: Tiffany & Co.)
Nancy Ajram (Photo: Tiffany & Co.)
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Want the ultimate luxury pick? The new Lock bracelet in 18K white gold is a dazzling sight with half of it fully studded with pavé diamonds and the other half set with baguette diamonds. When it comes to making a jewellery style statement, Tiffany Lock will offer so many mix-and-match and stacking possibilities now that it has grown into a full-fledged collection.
