Cover Graff Icon round diamond engagement ring, Classic Butterfly diamond earrings, Classic Butterfly diamond ring, and Classic Butterfly diamond bracelet
Graff Icon round diamond engagement ring, Classic Butterfly diamond earrings, Classic Butterfly diamond ring, and Classic Butterfly diamond bracelet
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The stunning bridal campaign was shot in Paris, the city of love
Most people will agree that there is no place more romantic than Paris. With its picturesque streets and dreamy ambience, the French capital is famously known as the City of Love, and many books, films and shows have perpetuated this association over the years. Paris is also known for its timeless elegance and sophistication, qualities that are aligned with Graff and its spectacular creations.
It is no wonder then that the British jeweller chose Paris as the backdrop for its latest bridal campaign, which showcases an extraordinary love story in a series of captivating visuals that mirror the depth, intensity and uniqueness of the brand’s iconic diamonds. Featuring an exquisite selection of engagement rings, wedding bands and bridal jewellery, the campaign pays homage to the sacred bond of marriage and the jewellery that symbolises the passion and devotion that defines true love.
In case you missed it: Why Graff’s latest Laurence Graff Signature bangles could be the hottest unisex accessory
Above Graff Icon round diamond engagement ring, Classic Butterfly diamond earrings, Classic Butterfly diamond ring, and Classic Butterfly diamond bracelet
Graff Icon round diamond engagement ring, Classic Butterfly diamond earrings, Classic Butterfly diamond ring, and Classic Butterfly diamond bracelet
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While the jewellery is still the main focus of the visuals, hints of the iconic city and its recognisable landmarks create an immediate emotional connection between the viewer and the love story being told. The campaign taps into the universal desire for a passionate, all consuming love that sweeps one off their feet, making the jewellery featured all the more relatable and desirable.
Shot by German photographer Nicolas Kantor, the full campaign unfolds over six spellbinding scenes, beginning with an impassioned proposal and culminating in a joyful moment captured outside Graff’s boutique on Place Vendôme. Models Krini Hernandez and Adrien Sahores star as the lovers, their chemistry palpable as they navigate the romantic landmarks of Paris—from the Eiffel Tower to the Seine—wearing some of Graff’s most coveted collections.
Above Graff Classic Butterfly diamond earrings, Classic Butterfly diamond necklace, Pearshape diamond Promise ring, and Classic Butterfly diamond bracelet
Graff Classic Butterfly diamond earrings, Classic Butterfly diamond necklace, Pearshape diamond Promise ring, and Classic Butterfly diamond bracelet
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Since its founding over six decades ago, Graff has built a reputation for having some of the best diamonds in the world, and sourcing and transforming earth’s hidden treasures into exquisite jewellery. With the continued guidance and leadership of the Graff family, the house’s designers and artisans craft each jewel with perfect proportion and balance, intensifying the fire and brilliance at the heart of the diamond. These strict standards are held to every Graff masterpiece, which is especially important in bridal jewellery and the love and sentiment that each creation represents.
When it comes to engagement rings, there are various diamond cuts and settings from Graff to say “I do” to. From classic solitaires to intricate, detailed designs, there is a Graff ring for every preference. Each ring setting also has a different name that honours the legacy of the many notable stones that have passed through the house throughout history such as the Icon, Promise, Paragon and Flame.
Above Graff Classic Butterfly diamond bracelet, Classic Butterfly diamond earrings, and pear-shape diamond Promise ring
Graff Classic Butterfly diamond bracelet, Classic Butterfly diamond earrings, and pear-shape diamond Promise ring
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The campaign features a stunning array of Graff diamonds, each one a work of art in its own right. In one of the key images set in a Parisian garden, Hernandez looks ravishing in an Icon ring featuring a 4-carat D Flawless round brilliant diamond, hand-picked by a member of the Graff family and worn alongside a suite of diamond jewellery, including contemporary climber earrings, from Graff’s elegant and free-spirited Butterfly collection.
Another image presents a more opulent style of bridal jewellery, where Hernandez is dressed in an extraordinary white diamond tiara set with over 30 carats of round diamonds, beautifully paired with a high jewellery necklace comprising pear shape and round diamonds totalling over 40 carats, as well as a 9-carat pear shaped diamond Promise ring.
Above Graff round diamond tiara, pear-shape diamond earrings, pear-shape and round diamond necklace, and pear-shape diamond Promise ring
Graff round diamond tiara, pear-shape diamond earrings, pear-shape and round diamond necklace, and pear-shape diamond Promise ring
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While the bride is all set with countless jewellery options, the groom is not left out either. In the campaign, Sahores wears the Laurence Graff Signature creations—the brand’s first unisex line. This collection not only reflects the many facets of the wearer’s personal love story but is also inspired by and named after Graff’s founder, highlighting his legacy in cutting and polishing the world’s most beautiful stones.
With this stunning new bridal campaign, Graff masterfully showcases its rare diamonds as the quintessential companion for every bridal occasion, leaving an indelible mark on hearts and elevating the brand’s distinguished legacy.
Discover the collection here.
Credits
Images: Graff
