Cover UltraLuxe 2024 returns from October 4 to 13 with over 120 world-class brands participating (Photo: Simone Jewels)
UltraLuxe 2024 returns from October 4 to 13 with over 120 world-class brands participating (Photo: Simone Jewels)
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UltraLuxe 2024 will present over 120 world-class jewellery, fashion, spirits, watches, and lifestyle brands over 10 days at the iconic Tent@Ngee Ann City Civic Plaza
UltraLuxe 2024, Asia’s foremost festival of niche luxury, is set to return from October 4 to 13, 2024, at the iconic Tent@Ngee Ann City Civic Plaza in Singapore. This year’s festival promises an elevated experience with a focus on purposeful luxury, showcasing a curated selection of exhibitions and experiences across four distinct pillars: JeweLuxe, Homme, Advocacy, and the newly introduced DineLuxe.
“UltraLuxe is a platform for designers, curators, and artisans to share their passions and narratives for enthusiasts to engage deeply with the source for the luxury items they admire,” shares UltraLuxe founder and chief executive officer Angela Loh. Committed to creating an eco-system of niche luxury, Loh has curated a prestigious festival lineup of over 120 world-class brands spanning jewellery and watches to spirits and travel experiences, whose creators “represent the pinnacle of their craft”.
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Above Angela Loh, CEO of The Advocators & Co, founder and CEO of UltraLuxe, JeweLuxe, Homme And Advocacy
Angela Loh, CEO of The Advocators & Co, founder and CEO of UltraLuxe, JeweLuxe, Homme And Advocacy
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UltraLuxe’s flagship exhibition will be presented in three parts: JeweLuxe, Homme, and Advocacy. JeweLuxe is a stellar showcase of haute joaillerie, investible gems, and exclusive jewels from across the globe worth more than US$200 million; Homme is a lifestyle social space for the new league of discerning men to be inspired and indulge in refined interests; and Advocacy comprises panel discussion where pioneering tastemakers and advocates of modern living will delve into the nuances of niche luxury, business, and self-growth. “Elevated and meaningful content is key—we craft narratives to open up minds, stimulate desires and uplift with purpose and meaning,” Loh emphasises.
Vihari Jewels
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This year’s festival introduces a new pillar of UltraLuxe that celebrates culinary ingenuity and passion—DineLuxe. “DineLuxe extends the festival beyond the tent to spotlight Singapore’s culinary talents and gastronomical creations in their respective sophistically dining spaces,” Loh explains. Under the theme “Purism in Culinary”, renowned chefs in Singapore will curate a special menu that embodies their unique style and expertise, which will be available throughout the festival.
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Imbue
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Following the success of last year’s Homme showcase, the experience this year has been enhanced with a collaboration with the acclaimed designer Elliot Barratt of Elliot James Interiors. “Working with Elliot Barratt, we’ve created Ultra Bar as the central focus. It’s a creative showcase of living style and curation of spirits with a spotlight on whisky this year,” Loh reveals. Visitors can look forward to savouring rare and exquisite spirits at their leisure over the ten days.
Above Akashi whiskies by Shinano
Akashi whiskies by Shinano
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For those seeking unique travel experiences, UltraLuxe 2024 will also launch LuxEscapade. This initiative includes an itinerary for international visitors filled with red-carpet runway shows, high-profile networking events, and exclusive shopping opportunities across various countries including Italy and France.
As Singapore’s pioneering lifestyle social festival, UltraLuxe aims to inspire patrons, inviting them to indulge and invest in the most magnificent expressions of purposeful luxury. “The constellations of talents in Singapore and from around the world partaking in the showcase this year will indulge connoisseurs and collectors with experiences that tantalise their various senses, as well as elevate their desire to invest in luxury for long-term value preservation,” Loh enthuses.
UltraLuxe 2024 returns to the iconic Tent@Ngee Ann City Civic Plaza from October 4 to 13. For more information, visit www.ultraluxeglobal.com
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Images: UltraLuxe
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