Tatler+ The Future Rocks
Community-driven e-commerce jewellery platform The Future Rocks puts the spotlight on eco-conscious jewellery
The innovative team behind The Future Rocks, a new eco-conscious jewellery platform, want to show the world that there doesn't need to be a price to pay for beauty. While lab-grown diamonds were first created in 1954, decades on they have since been embraced by red carpet favourites including Rihanna, Zendaya and Lady Gaga. The Future Rocks is committed to creating a community for those with a passion for sustainable jewellery, with an emphasis on lab-grown diamonds, offering conscious consumers the chance to engage in sustainable shopping practices.
According to the Gemological Institute of America, man-made and natural diamonds possess the same chemical composition and crystal structure. The Future Rocks' emphasis on lab-grown diamonds seeks to avoid the “humanitarian, environmental and traceability issues.” Championing lab-grown diamonds and educating jewellery lovers about planet-friendly practices is at the centre of The Future Rocks’ mission, with CEO Anthony Tsang explaining their mission to make them “mainstream," and usher in a new, greener era that places traceability, sustainability and ethical practice.
Across the world, designers from London’s Monarc Jewellery—which uses carbon-neutral stones from the Leonardo DiCaprio-backed Diamond Foundry Inc—to sustainable Japanese jewellers Prmal are doing their part to popularise eco-conscious, sustainable jewellery. With engagement rings by Frank Darling taking on artificial stones one carat and above, The Future Rocks has curated a community of like-minded designers on a mission to redefine vanity with a conscience.
With a wide variety of design aesthetics including classic three-stone rings by Monarc and Prmal’s contemporary forest-green malachite and diamond ear cuffs, price points begin at US$88 for a pair of silver hoops to US$9,790 for The Rayy’s architectural diamond-studded bracelet, which casts a beam of light shaped like water motif when struck with sunlight. More minimal designs, such as Courbet’s Let’s commit red string and lab-grown diamond bracelet, are amongst The Future Rocks’ bestsellers.
“Our strategy is not about a single brand, but instead is about reshaping the jewelry industry through the powers of a collective force. We believe in working together,” Tsang explains.
