Fred brings its spirit of joie de vivre to Bangkok, along with the latest additions to its Monsieur Fred Inner Light high jewellery collection
French jeweller Fred recently made its official entry into the Thai market and to celebrate, it held a gala dinner at the Grand Ballroom of Four Seasons Hotel Bangkok this January, which was attended by a star‑studded guest list of Thai celebrities, including newly appointed friend of the brand Dew Jirawat, actors “Mew” Suppasit Jongcheveevat, “Jaylerr” Kritsanapoom Pibulsonggram, “Oab” Oabnithi Wiwattanawarang and “Thanaerng” Kanyawee Songmuang, and Miss Universe Thailand 2023 Anntonia Porsild. Members of the regional media, including Tatler Singapore, also joined in the celebrations.
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The house of Fred was founded in Paris in 1936 by Fred Samuel, who was born into a family of gem dealers. Having grown up in the vibrant Argentine capital of Buenos Aires, the late founder is known to have been entranced by the Mediterranean. He imbued his deep love of sunshine and the sea into the Maison and its creations, and these passions remain guiding influences today—as evidenced by the quintessential shade of blue seen in the Fred logo and branding, and the spectrum of sparkling jewels that often take inspiration from the balmy landscapes of the region.
In a nod to the Maison’s signature colour, which has had important significance and sentiment to the brand for decades, the ballroom where the gala dinner was held was swathed in dreamy shades of blue, from the fresh flowers to the backdrop, the tablecloths and the lighting. The brand also presented a showcase of models wearing some of its newest high jewellery creations from the Monsieur Fred Inner Light collection.