Cover A model wears pieces from Fred’s Pretty Woman collection, featuring the Pretty Woman Unconditional earrings in 18K white gold set with 2 heart-shaped diamonds of 1 carat each, the Pretty Woman Audacious necklace in 18K white gold and diamonds (Photo: Fred)
A model wears pieces from Fred’s Pretty Woman collection, featuring the Pretty Woman Unconditional earrings in 18K white gold set with 2 heart-shaped diamonds of 1 carat each, the Pretty Woman Audacious necklace in 18K white gold and diamonds (Photo: Fred)
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The key to fun and memorable moments in the sun, Fred’s versatile creations are all you need to achieve a sun-seeking summer
Metaphorically, stepping out into the sunlight may be uncharacteristic for many, but for Fred’s indiosyncratic personality, it’s second nature. Inspired by the radiant landscapes of the French Riviera (the muse of the Maison since its founding nearly 90 years ago), Fred invites us to celebrate the re-ignition of its history with its latest campaign that encapsulates the jeweller’s distinct character as The Sunshine Jeweller.
A distinguishing moniker in jewellery, Fred’s association with the sun is attributed to its founder, Fred Samuel, known for his magnetic joie de vivre and warm outlook on life.
In case you missed it: Tatler hosts a sparkling evening with Fred, The Sunshine Jeweller
Drawing inspiration from the sun-drenched coasts of France, the new campaign stars Fred’s key collections: Force 10, Chance Infinie, and Pretty Woman, where each piece is moulded as a nod to the warmth and joviality of the sun, setting your summer up for jewellery that gleams in the sunlight.
These brilliant creations echo Fred’s versatility wearability through its recreation of timeless designs, reflected in the expert cuts of precious stones including sapphires and diamonds infused in gold, white gold, and pink gold pieces. Made for men and women, Fred’s designs advocate its commitment to everyday wearability, and evidently so, as each piece in the campaign is geared up for a memorable day in the sun.
Force 10
A signature collection ideated in 1966, the Force 10 reflects both maritime and sporting influences, creating the distinctive woven steel sailing cable we know and love. For this new campaign, the Force 10 is re-imagined into several pieces of casual elegance, spotlighting an interplay of tradition and modernity.
The Force 10 bracelet, inspired by nautical elements, swaps its twisting cables for white gold and baguette-cut diamonds (Photo: Fred)
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Chance Infinie
The gateway to endless opportunities, the Chance Infinie collection is all about seizing the opportunity and taking a chance, a path in which Samuel had taken all his life. Celebrating the softness and strength of femininity, the infinite motif takes centre stage in the creations, spotted on rings, necklaces, earrings, and bracelets in pavé diamonds.
Above Chance Infinie Crazy 8 ring in 18K pink gold and diamonds (Photo: Fred)
Chance Infinie Crazy 8 ring in 18K pink gold and diamonds (Photo: Fred)
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Pretty Woman
A tribute to the cult-classic film starring Julia Roberts and Richard Gere, the Pretty Woman collection reimagines the Fred necklace of hearts set with diamonds and rubies worn by the film’s leading lady. The collection features an array of bracelets, rings and cuffs with a prominent heart silhouette, emulating the tender rays of the sun.
A model wears the Pretty Woman necklace with a reversible heart-shaped design crafted in 18K pink gold (Photo: Fred)
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